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All Journal Agridevina : Berkala Ilmiah Agribisnis
Parsudi, Setyo
Fakultas Pertanian UPN “Veteran” JawaTimur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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LATAR BELAKANG DAN MOTIVASI BERWIRAUSAHA PEDAGANG SAYUR DI PASAR INDUK PUSPA AGRO KABUPATEN SIDOARJO Akbar, Riza Rofiul; Parsudi, Setyo
Berkala Ilmiah AGRIDEVINA Vol 5, No 2 (2016): Berkala Ilmiah Agribisnis Agridevina
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v5i2.818

Abstract

The purpose of this study are: to determine andassess the characteristics of vegetable traders in the MarketUp Puspa Agro, to identify and assess the background ofvegetable traders in Market Up Puspa Agro,to identify andassess motivation vegetable vendors at Market Up PuspaAgro, to identify and assess problems of vegetable traders inMarket Up Puspa Agro.Determining the location of the research was doneintentionally (purposive), which is in the villageof Sidoarjo inEast Java Jemundo. In the area there are Puspa AgroMarket Up as a trading center in East Java Agribusinesscondition is currently experiencing growth or decline, Theconclusion of this study were: male sex Most respondents-male, majoritygreengrocer in Puspa Agro has a brother whotraded vegetables, capital at the greengrocer can come frombank loans, partially greengrocer vegetable tradeexperience, motivation is the most greengrocer to make endsmeet, most of the vegetable vendors are not able to copewith unsoldgoods.Keywords
STRATEGI PEMASARAN PRODUK PESTISIDA DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS DI PT. PRATAMA SUMBER MILINDO SURABAYA) Kiswandojo, Laurensius Yus Putradewa; Parsudi, Setyo; Damaijati, Effi
Agridevina : Berkala Ilmiah Agribisnis Vol 5, No 2 (2016): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v5i2.819

Abstract

This study aims to identify the characteristics of the PT. Primary Source Milindo Surabaya, Analyzing internal and external factors anything that can be strengths andweaknesses, opportunities and threats in a pesticide product marketing efforts at PT. Primary Source Milindo Surabaya, Determining the most effective marketing strategies that can be applied to the PT. Primary Source Milindo Surabaya. The analytical method used is descriptive and qualitative analysis, EFE matrix, IFE matrix, and SWOT Matrix. The results of this study indicate that alternative marketing strategies are, among others, maintain the quality of products marketed, guidance and planning for employees tobe able to perform organizational tasks effectively and efficiently, maintaining a good relationship with the seller or retailer, increased sales by market segment geographictarget market, and by distribution channels are short, provide products according to customer requirements, especially in each season, improving sales promotion throughparticipating in various kinds of exhibitions organized by the City Government of Surabaya, use the internet with always up to date information, increase sales volume, providing best services to consumers so that consumers trust and loyal to pesticide products being marketed, to extend the contract period PT. Primary Source Milindo Surabaya with the retailer.
DAMPAK PEMBEBASAN LAHAN PERTANIAN UNTUK JALAN TOL SURABAYA - MOJOKERTO (SUMO) TERHADAP KUALITAS HIDUP PETANI BEKAS PEMILIK LAHAN DI SUMBERWARU, WRINGINANOM – GRESIK Handayani, Mei Fatul; Parsudi, Setyo; Sudarto, Teguh
Berkala Ilmiah AGRIDEVINA Vol 5, No 2 (2016): Berkala Ilmiah Agribisnis Agridevina
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v5i2.820

Abstract

This study aims to determine the implementationof agricultural land acquisition for toll roads, to know theperception of farmers on land acquisition, and to analyze theimpact of land acquisition on the quality of life of formerlandowners. The locationof this research is in Sumberwaruvillage Kec.Wringinanom Kab.Gresik, with informants 30farmers affected by land acquisition. The data usedconsisted of primary and secondary data with quantitativedescriptive analysis. Based on the results and discussionitwas found that the land acquisition in Sumberwaru Villagewas done at the end of 2014, around October 2014. Beforethe release, the socialization, inventory, deliberation andadministration in Sumberwaru village were conducted. Theexistence of agricultural land acquisition in SumberwaruVillage Kec. Wringinanom Kab. Gresik has a positive impacton former landowners and quality of life of farmers coveringeconomic aspects, health aspects, educational aspects,social aspects, and psychological aspects.Keywords: Land Acquisition, Quality of Life
Co-Authors Akbar, Riza Rofiul Damaijati, Effi Handayani, Mei Fatul Kiswandojo, Laurensius Yus Putradewa Sudarto, Teguh