Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Eduvest - Journal of Universal Studies Journal of Economics, Entrepreneurship, Management Business and Accounting
Yeni Cahyono
Universitas Muhammadiyah Ponorogo, Indonesia
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Analysis of Regional and Income Disparities in Nganjuk Regency: A Study Based on the Williamson Index and Gini Index Berliyan Berliyan; Rochmat Aldy Purnomo; Yeni Cahyono; Slamet Santoso; Sayid Abas
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50901

Abstract

This study addresses the issue of identifying regional disparity analysis, specifically to provide an overview of the level of development disparity in Nganjuk Regency in relation to welfare levels. By examining the income disparity of the population across regions, we can gain insights into the performance success of the economic development in Nganjuk Regency. This can serve as a foundation for future regional economic development planning. The research method employs descriptive analysis using secondary data from the Central Bureau of Statistics (BPS) of Nganjuk Regency, East Java Province, and Indonesia. The calculations of inter-regional income inequality through the Williamson Index and inter-household income inequality through the Gini Index both conclude that there is a rising trend of income inequality in Nganjuk Regency from 2022 to 2023. This increase in income inequality may be attributed to the economic slowdown in 2023, which impacts both regions and income groups, thus exacerbating disparities between regions and among individuals/households.
Analysis of the Role of Digital Marketing in Improving Marketing Performance: A Systematic Literature Review La Ode Sugianto; Khusnatul Zulfa W; Iin Wijayanti; Siti Chamidah; Yeni Cahyono; Herdin Herdin; Iis Atma Lestari
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1440

Abstract

Purpose – This study synthesizes the contemporary literature on the relationship between digital marketing and marketing performance. It aims to identify the theoretical perspectives, underlying mechanisms, and research gaps explaining how digital marketing contributes to organizational performance. Design/methodology/approach – This study employs a Systematic Literature Review (SLR) following the PRISMA framework. A structured search of the Scopus database covering publications from 2020–2025 identified 81 eligible peer-reviewed journal articles, which were analyzed using narrative synthesis. Findings – The review demonstrates that digital marketing is increasingly viewed as a strategic organizational capability rather than merely a promotional tool. Its contribution to marketing performance is mediated through customer analytics, customer relationship management, organizational learning, innovation capability, data-driven decision-making, and digital transformation. The findings also highlight Resource-Based View (RBV) and innovation capability as dominant theoretical perspectives, while revealing inconsistencies in marketing performance measurement and limited theoretical integration. Originality/Value – This study integrates fragmented evidence into a comprehensive conceptual framework linking digital marketing, organizational capabilities, innovation capability, and marketing performance. It clarifies the mechanisms underlying this relationship, identifies key research gaps, and provides directions for future empirical research and managerial practice.
Co-Authors Berliyan Berliyan Herdin Herdin Iin Wijayanti Iis Atma Lestari Khusnatul Zulfa W La Ode Sugianto Rochmat Aldy Purnomo Santoso, Slamet Sayid Abas Siti Chamidah