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All Journal Gema Wiralodra Jurnal Ilmiah Manajemen Kesatuan Business and Applied Management Journal
Ricardo Indra
Universitas Bina Nusantara, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Determinants of Purchase Decisions and Continued Use in Digital Ferry Ticketing Applications: An Extended Technology Acceptance Model Approach Febrina Christina; Ricardo Indra
Business and Applied Management Journal Vol. 3 No. 2 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v3i2.1639

Abstract

This study aims to examine the factors influencing user behavior toward the Ferizy application by applying an extended Technology Acceptance Model (TAM) integrated with a digital management communication perspective. The research employed a quantitative survey method with 266 active users, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that brand awareness and price value significantly and positively affect perceived ease of use, perceived enjoyment, and perceived quality. These perception constructs subsequently influence purchase decisions, which, in turn, drive continued use of the application. The results highlight that ease of use, enjoyment, and service quality are critical determinants of user decisions and of fostering long-term engagement with digital service platforms. Theoretically, this study contributes to TAM development by incorporating brand communication and price value as key external variables. In practice, the findings offer strategic insights for organizations to enhance digital communication, ensure transparent pricing, and improve service quality, thereby strengthening user satisfaction and sustained application usage.
The Role of Key Opinion Leaders in Increasing Brand on Social Media Patricia Felicita Ardyan; Mirelle; Valen; Irmawan Rahyadi; Ricardo Indra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4067

Abstract

In the digital era, social media and Key Opinion Leaders (KOLs) play a crucial role in promoting beauty brands like Scarlett. This research examines the role of Key Opinion Leaders (KOLs) in enhancing the marketing communication strategy of the Scarlett brand on Instagram and YouTube. Using qualitative research with a case study approach, this study explores how KOLs influence consumer perceptions and behaviors through content creation, storytelling, and engagement. Data were gathered through in-depth interviews with KOLs who collaborate with Scarlett, and content analysis of posts shared across both platforms. The findings reveal that KOLs play a vital role in shaping brand image and generating high engagement rates, particularly when their personal values align with the brand’s messaging. On Instagram, visual appeal and personal narratives significantly capture audience attention, while on YouTube, informative and emotionally resonant videos strengthen consumer connections. The research further highlights the effectiveness of interactive features such as polls and Q&A sessions in increasing audience participation and trust. Although KOLs primarily build brand awareness rather than drive direct sales, their influence fosters curiosity and encourages product trials. The study concludes that KOLs are integral to modern marketing communication strategies, providing authenticity and credibility.
Communication, Motivation, and Employee Performance: A Systematic Literature Review Vincentia Sherren; Ricardo Indra
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4528

Abstract

Human resources are considered one of the most crucial assets for ensuring long-term sustainability and competitiveness of any organization or company. Employees who deliver high-quality performance make a significant impact on the company’s growth and success. Recognizing this importance, this study presents a conceptual model to understand the key factors influencing employee performance within organizational settings. The model examines the effects of communication, work environment, incentives, leadership style, and motivation on employee performance. This conceptual framework was developed based on a systematic literature review conducted in accordance with the PRISMA 2020 guidelines to ensure transparency and methodological rigor. Relevant studies published between 2016 and 2024 were evaluated based on predefined inclusion and exclusion criteria. The findings suggest that effective communication, supportive work environments, properly designed incentive systems, and appropriate leadership styles work together to enhance employee motivation, ultimately improving performance outcomes. These results imply that organizations should prioritize communication training, develop conducive workplace conditions, implement fair and achievable incentive structures, and adopt leadership approaches that strengthen both extrinsic and intrinsic motivation. Collectively, these implications highlight the importance of integrating organizational, psychological, and managerial strategies to optimize employee performance and long-term organizational success.
A literature review study of electronic word of mouth factors that influence purchasing decisions Kintan Kinari; Agatha Citra Vannesa Drupadi; Zhafira Yunita; Ricardo Indra
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.597

Abstract

The rapid growth of social media platforms such as Instagram makes it easier for businesses to market their products via the internet. Marketing is frequently done via the internet, and this marketing is made more widely known through social media, and it may even become a trending product. Electronic word of mouth is one of the marketing communication strategies used by businesses with the help of the internet. This strategy is used to achieve a specific goal, such as purchasing decisions. This is what makes the purpose of this study, namely to see whether there is an effect of electronic word of mouth personal body care products on purchasing decisions as buying behavior. This study reviewed previous research with a specific set of processes as a literature review. SLR research is carried out for various purposes, namely to identify, review, evaluate, and interpret all available research on interesting topic areas with specific relevant research questions. This study found that e-WOM had a positive and significant effect on purchasing decisions. There is discussion about the forming factors of e-WOM, the role of e-WOM on consumer behavior, and many other discussions that discuss e-WOM in influencing purchasing decisions. The usefulness of reviews from other reviewers is considered an important factor influencing buyers purchasing decisions in this age of high-tech, it's no wonder that consumers place the greatest trust in people they know and the online opinions of fellow shoppers.
Co-Authors Agatha Citra Vannesa Drupadi Febrina Christina Irmawan Rahyadi Kintan Kinari Mirelle Patricia Felicita Ardyan Valen Vincentia Sherren Zhafira Yunita