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Deden Novan Setiawan Nugraha
Faculty of Business and Management, Widyatama University
Economics, Econometrics & Finance

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THE COMPARISON OF APPLICATION OF STOCK RETURN EVALUATION IN RECORDED COMPANIES IN LQ 45 FOR THE 2012-2016 PERIOD Neneng Susanti; Deden Novan Setiawan Nugraha
JEES: Journal of Economic Empowerment Strategy Vol. 2 No. 1 (2019): Volume 2 Number 1, February 2019
Publisher : Universitas Pasundan

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Abstract

The purpose of this study is not only to compare the Capital Asset Price Model, Arbitration PriceTheory, Three Factor Price Model, Three Factor Price Model, and Five Factor Price Model to studythe Capital Asset Price Model, Price Arbitration Price Theory, Three Factor Price Model, FourFactors Pricing Model and Five Factors Pricing Model for excess returns and for determining thebest asset pricing model in terms of the ability to explain estimates of excess returns. This researchincludes explanatory research (explanatory research), namely looking at the relationship betweenresearch variables and testing hypotheses that have been formulated previously. This study examinesthe effect of variables in the asset pricing model and compares the asset pricing models in explainingexcess returns. Based on the results of the research that has been carried out the best model that canbe used in assessing the asset pricing model is the five Price Model Factors, this is evidenced by thevalue of R2 or R Square of 89.4%, the value is greater than the value of R2 or R Square CapitalAsset Pricing Model, Arbitration Price Theory, Three Price Factor Models, and Four Price FactorModels, which were 34.7%, 55.2%, 77.2% and 79% respectively
ECONOMIC EMPOWERMENT THROUGH BUYING INTENTION ON ONLINE MARKETING IN INDONESIA Deden Novan Setiawan Nugraha
JEES: Journal of Economic Empowerment Strategy Vol. 2 No. 2 (2019): Volume 2 Number 2, August 2019
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v2i2.4836

Abstract

Community economic empowerment is an effort to make the economy strong, large, modern and highly competitive in the right market mechanism. The constraints of people's economic development are structural constraints; the empowerment of the people's economy must be carried out through structural change. One of them is structural change through technology by online shopping application. The purpose of this research is to find out how the influence of online marketing variables which consist of Personal Relevance, Online Interactivity, Message, and Brand Familiarity Brand towards buying intention. In this study, researchers took objects on the online shopping application Qlapa.com which specifically sells handmade products. The sampling technique used by researchers is a non-probability sampling technique, because not all samples have criteria which are in accordance with what the researcher determined. Based on the calculations made, the sample used in this study was 100 people. The research method used in this research is quantitative methods. The analysis was conducted using the method of multiple regression analysis to explain the effect of the variables. The problems examined in this study are Personal Relevance (X1), Online Interactivity (X2), Message (X3), Brand Familiarity (X4), and Buying Intention (Y). The results of the study found that simultaneously and partially the variables Personal Relevance, Online Interactivity, Message, and Brand Familiarity have a significant influence on buying intention
Co-Authors Neneng Susanti