Ika Sari Hastuti
International Relations Departement Universitas Pasundan

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MIDDLE ECONOMIC GROWTH TOWARDS TO DEVELOPMENT OF E-COMMERCE IN SOUTHEAST ASIA Ika Sari Hastuti; Asep Kusdiman Jauhari
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 1 (2021): Volume 4 Number 1, February 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jess.v4i1.4902

Abstract

The rapid development of information and communication technology has resulted in the emergence of a new economy marked by the phenomenon of internet-based business or e-commerce. The economic growth of the middle class of Southeast Asian people in the digital economy era is moving towards a non-cash transaction system and changing the lifestyle of people who depend on the internet for traveling, shopping and doing business online as well as creating new phenomena for the growth of the e-commerce industry or electronic commerce is attractive and growing rapidly. What is interesting is how the influence of middle class economic growth on the development of e-commerce in Southeast Asia. The method used in conducting this research is descriptive qualitative which aims to describe the phenomenon of the growth of the middle class in the development of e-commerce in Southeast Asia systematically for research and problem solving. The estimation results of this study are that with the increasing number of middle class people who use technology for business activities in the network, the development of e-commerce in ASEAN is marked by the use of electronic payment methods or cashless payments where business transaction processes become more efficient and stimulate economic growth. The emergence of new startups. The challenge for the use of e-commerce is readiness in overcoming problems related to ICT such as cyber security, internet networks and adequate ICT infrastructure. Every country in Southeast Asia has advantages and limitations in the use of e-commerce but digital globalization forces countries in Southeast Asia that are experiencing an economic growth to be prepared to build e-commerce infrastructure, especially for MSMEs by utilizing e-commerce to open new markets that are more and the government must prepare infrastructure and regulations that support entrepreneurs to compete in the current e-commerce era.
THE EMPOWERMENT OF YOUTH LOCAL ORGANIZATION IN TOURISM MANAGEMENT AT WARNASARI VILLAGE, PANGALENGAN DISTRICT, BANDUNG REGENCY Umi Hani; Ika Sari Hastuti; Erti Dinihayati
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of Karang Taruna is a form of youth organization and actively involved in all community activities because it is considered capable of bringing change to improve the welfare of its community. It participate in the tourist management attractions in the Warnasari village which has a lot of natural tourism potential and can improve the village economic level, one of which is the natural tourist attraction of Situ Cileunca which has many rides that can be enjoyed by tourists, tourist attractions are managed by investors professionally, but Karang Taruna is involved in technical management. The problems is the low competence of youth in tourism management, out of work and unable to create jobs, the cause being the low level of education and skills. This study aims to determine the extent of empowerment in seeing the potential of Karang Taruna in advancing tourism and its impact on improving the community's economy. The method used in this research is descriptive qualitative with data collection through in-depth interviews, observation, and documentation studies. The results show that the ability of youth organizations in tourism management is still weak, especially their management capabilities, management is still mostly carried out by investors, youth organizations are only involved in managing infrastructure. The Karang Taruna is also weak in mastering technology and foreign languages. The challenge is that required to master technology and language as well as possible to communicate with investors and the community in order to improve their economic empowerment