Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Management and Applied Social Studies Review
Ida Ayu Putu Widani Sugianingrat
Master Program of Management, Faculty of Economics, Business and Tourism, Hindu University of Indonesia Denpasar
Economics, Econometrics & Finance Social Sciences

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The Role of Leadership Style in Moderating Quality of Work Life and Emotional Labor on Employee Performance I Putu Darmawan; Ida Ayu Putu Widani Sugianingrat; I Made Astrama
Management and Applied Social Studies Review Vol 2 No 1 (2024): Management and Applied Social Studies Review (MASSIV)
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/massiv.v2i1.5400

Abstract

Purpose - This research aims to analyze the role of quality of work life, and emotional labor which is moderated by leadership style on the performance of employees of private religious colleges in Bali. Methodology - The location of this research includes three private university campuses with Hindu religious nuances in Bali. The sampling method in this research was a saturated sample, namely all employees at Private Hindu Religious Universities in Bali Province, totaling 100 people. The analytical method used is partial least square (PLS) with structural equation modeling (SEM). Finding - The results of the research show that quality of work life has a significant influence on employee performance, emotional labor has a significant influence on employee performance, Leadership style does not play a role in moderating the influence of quality of life work on employee performance and leadership style do not play a role in moderating the influence of emotional labor on employee performance.
Increasing Purchase Intention through Storytelling Marketing and Experiential Marketing with Brand Equity as an Intervening Variable Kadek Danthiswari Gelgel; I Gusti Ayu Wimba; Ida Ayu Putu Widani Sugianingrat
Management and Applied Social Studies Review Vol 2 No 1 (2024): Management and Applied Social Studies Review (MASSIV)
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/massiv.v2i1.5438

Abstract

Purpose – Rangrang weaving is a traditional craft product inherited from the ancestors of Nusa Penida, Bali. IKM Ngurah Gallery as a rangrang weaving company, understands the importance of implementing marketing strategies. Proper storytelling and experiential marketing will have a positive impact on increasing consumer purchasing intentions. Methodology – This research used descriptive quantitative methods, the sample size was 114 respondents, data collection techniques used questionnaires, and data were analyzed using SEM-PLS. Findings – The result of the research show that storytelling marketing influences purchase intention and experiential marketing influences purchase intention. Storytelling marketing influences brand equity and experiential marketing influences brand equity. Brand equity influences purchase intention. The brand equity variable has a mediating role between the storytelling marketing variable and purchase intention. The brand equity variable has a mediating role between the experiential marketing variable and purchase intention.
Co-Authors I Gusti Ayu Wimba I Made Astrama I Putu Darmawan Kadek Danthiswari Gelgel