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All Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Fanza Shofaun Nafsi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Store Atmosphere, Product Quality, dan Price Discount terhadap Impulse Buying pada Gerai Miniso: Studi pada Konsumen Gerai Miniso Royal Plaza Surabaya Fanza Shofaun Nafsi; Prabowo, Budi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1226

Abstract

Impulse buying often occurs solely based on the emotions that consumers feel at the time of purchase. Impulse buying is one of the factors that retailers or manufacturers pay attention to increase revenue. Factors that can influence impulse buying towards a retail store include store atmosphere, product quality and price discounts. Miniso creates impulse buying in each of its outlets with an attractive store appearance, provides quality products, and always runs promotional programs that encourage consumers to impulse buy. The aim of this research is to analyze and find out more about the influence of store atmosphere, product quality and price discount simultaneously and partially on impulse buying among Miniso consumers at Royal Plaza Surabaya. The type of research used is associative research with a quantitative approach. The population of this research is consumers of Miniso outlets at Royal Plaza Surabaya. The sample in this study used 100 respondents. With a purposive sampling technique. The research data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The results of this research show that store atmosphere, product quality and price discount simultaneously influence impulse buying. However, partially there is no significant influence between store atmosphere on impulse buying. Meanwhile, product quality and price discount partially influence impulse buying.
Penerapan Digital Marketing pada E-commerce dan Media Sosial dalam Upaya Peningkatan Penjualan Produk PT Behaestex Fanza Shofaun Nafsi; Yanda Bara Kusuma
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 3 (2023): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i3.369

Abstract

Technological developments are developing very rapidly, thus presenting various challenges, especially in the trade sector. Digital marketing as a marketing tool that has a huge impact. The rapid growth of e-commerce has become an opportunity that businesses should not miss to market their products. Limited market reach has often been an obstacle for some companies. Because social media is often thought of as the publication of personal activities, in fact it can be part of a marketing strategy. This study aims to find out the reasons for implementing digital marketing in increasing sales of PT Behaestex products. This study uses a descriptive method with a qualitative approach, and data sources are taken from interviews and direct observation. The results showed that PT Behaestex's digital marketing implementation, especially e-commerce and social media was a fairly effective promotional tool marked by a significant increase in sales volume.
Co-Authors Budi Prabowo Yanda Bara Kusuma