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All Journal Jurnal Kajian dan Penelitian Umum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Yanti Grace Hutasoit
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Marketing Mix dan Electronic Word Of Mouth terhadap Consumer Satisfaction pada E-Commerce Shopee Live: Studi pada Konsumen The Originote di Kota Surabaya Yanti Grace Hutasoit; Sonja Andarini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1666

Abstract

The current developmentsof technology and digital transformation has brought significant changes, particularly in the context of shopping. Likewise, in the competitive beauty industry, The Originote, the subject of this research, has successfully utilized the Shopee Live e-commerce platform as a means of marketing its products.sThis study aimssto identify and understandsthe Influence of Marketing Mix and Electronic Word of Mouth on Consumer Satisfaction in Shopee Live E-commerce (A Study on The Originote Consumers in Surabaya). The research method is quantitative, employing a questionnaire distributed to 160 respondents. The research population consists of The Originote product consumers residing in Surabaya in 2023, selected through purposive sampling. The data analysis method used is multipleslinear regression withsSPSS 25 forsWindows. The results of this study are as follows: 1) The marketing mix variables, including product, price, promotion, place, and electronic word of mouth, collectively influence consumer satisfaction simultaneously. 2) Product has a positive but non-significant partial effect on consumer satisfaction. 3) Price has a significant positive partial effect on consumerssatisfaction. 4) Promotion has a non-significant negative partial effect on consumer satisfaction. 5) Place has a positive but non-significant partial effectson consumrssatisfaction. 6) ElectronicsWord of Mouth has a significant positive partial effect on consumerssatisfaction.
Optimalisasi Pemanfaatan Otomasi Greenhouse Dan Hydroponic Dalam Meningkatkan Produksi Dan Keberhasilan Terhadap Pertanian Budidaya Pakcoy Di PT Inamas Sintesis Teknologi Yanti Grace Hutasoit; Yanda Bara Kusuma
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 2 (2023): April: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i2.285

Abstract

This research aims to investigate the use of greenhouse and hydroponic automation in increasing the production and success of pakcoy cultivation. This study was conducted by adopting a case study approach at PT Inamas Sintesis Teknologi. The research methods used include field surveys, data collection through observation, interviews with farmers, and statistical data analysis. This study also analyzes the determinants of successful implementation of greenhouse and hydroponic automation and their impact on pakcoy cultivation. The results showed that the use of greenhouse and hydroponic automation significantly increased pakcoy production compared to conventional methods. This study provides an important contribution to the understanding of the importance of greenhouse and hydroponic automation in increasing the production and success of pakcoy cultivation. The results of this research can provide insight to farmers and stakeholders regarding the importance of investing in modern agricultural technology to increase the yield and efficiency of agricultural businesses.
Co-Authors Sonja Andarini Yanda Bara Kusuma