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All Journal At-Tadbir : jurnal ilmiah manajemen
Ferdiansyah Hari Saputra
UNIVERSITAS HAYAM WURUK PERBANAS SURABAYA
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Factors influencing satisfaction and intention to use Chatbot on purchase intention on E-Commerce Shopee. Ferdiansyah Hari Saputra; Yudi Sutarso
At-Tadbir : jurnal ilmiah manajemen Vol 8, No 1 (2024): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v8i1.12652

Abstract

This research analyses chatbot features on consumer satisfaction regarding intention to use and purchase intention in an e-commerce Shopee. This research also involves consumer satisfaction variables that significantly impact consumer usage and purchase intentions. The data in this research was obtained through a questionnaire from 108 respondents who were sampled and explained using a purposive sampling technique. Using WarpPLS and SPSS to analyze data. The findings in this research show that consumer satisfaction greatly influences purchase intentions and the use of chatbot features in Shopee e-commerce. Further interactivity, communication style, and responsiveness. and perceived ease of use also plays a vital role in influencing consumer satisfaction. The aim of this research is to show that several factors influence consumer satisfaction in using the Shopee chatbot feature, which will significantly impact consumers in deciding their purchase intentions and intentions to use a product when making online purchases via Shopee e-commerce.
Co-Authors Yudi Sutarso