Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)
I Dewa Ayu Sri Yudhari
Agribusiness Department, Faculty of Agriculture, Udayana University, Bali., Indonesia
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Education Energy Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Consumer Purchasing Decisions to Buy Ornamental Plants through E-Commerce in Denpasar City Wijaya Kusuma I Gusti Agung Bagus; I Gusti Agung Ayu Ambarawati; I Dewa Ayu Sri Yudhari
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.382

Abstract

Ornamental plants have an attractive aesthetic value as well as being visually appealing when planted outdoors or indoors. E-commerce has revolutionized consumer purchasing habits, expanding its influence to diverse sectors, such as the ornamental plant industry. This study investigates the type of platform used in the ornamental plant business in Denpasar and examines the influence of convenience, content, response, security, and trust in purchasing decisions for ornamental plants through e-commerce in Denpasar. The results of this study are that convenience and trust have a positive and insignificant effect on purchasing decisions. Content, security, and response have a positive and significant effect on purchasing decisions. response has a significant effect on increasing purchasing decisions for ornamental plants through e-commerce in Denpasar.
Co-Authors I Gusti Agung Ayu Ambarawati Wijaya Kusuma I Gusti Agung Bagus