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All Journal Keizai Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer
Herlina Kristin Rahel
Universitas Darwan Ali
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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MEMPREDIKSI JUMLAH PRODUKSI KEDAI KOPI KAGANANGAN MENGGUNAKAN METODE FUZZY TSUKAMOTO Herlina Kristin Rahel; Hana Silviana Sutanto; Imelda Susilawaty; Minarni
JURNAL ILMIAH BETRIK Vol. 14 No. 01 APRIL (2023): JURNAL ILMIAH BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : P3M Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/betrik.v14i01 APRIL.28

Abstract

Kaganangan Coffee Shop is a trading business whose business line is a shop. Because the high level of competition makes more and more similar businesses pop up, Kedai Kopi Kaganangan is required to design a strategy that can provide more value to consumers at a more affordable cost. The habit of drinking coffee among Indonesian people has become a lifestyle in society. From the past until now, this coffee business continues to be enjoyed by teenagers to parents. One of the coffees that have been popular with coffee lovers in the city of Sampit is the Kaganangan Coffee Shop. This coffee is often visited by coffee lovers when teenagers come home from school and adults during recess or go home from the office which is located on H.M Arsyad Street, Sampit. One of these coffee shops makes it difficult for business owners to determine how much coffee production they must have to meet sales demand. To predict coffee production for one week, the data used may include, coffee sales data during the previous period can be used to predict coffee demand in the coming week. This data can be obtained from in-store sales records or consumer surveys, current coffee inventory data can be used to predict how much coffee to produce in the coming week. These data can be combined and analyzed using the Tsukamoto fuzzy method, to make predictions of coffee production for one week. In addition, external factors such as weather, raw material prices, and market conditions also need to be considered in making predictions. The purpose of this research is to overcome the problem with the Tsukamoto fuzzy method used by the author, and the results obtained are said to produce 821 Kaganangan Coffee. Therefore, the results of this study can be used as a consideration in determining the average production amount of Kaganangan Coffee.
The Role of Financial Inclusion, Digital Marketing, and Fintech in Driving Msme Sustainability Toward an Inclusive and Competitive National Economy Nova Febriani; Herlina Kristin Rahel; Ressalyu Melani Putri; Chiara Maulinda
Keizai Vol 6, No 2 (2025): September-Februari
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i2.533

Abstract

This study aims to examine the effect of financial inclusion, digital marketing, and financial technology (fintech) on the sustainability of Micro, Small, and Medium Enterprises (MSMEs). The research involved a sample of 72 MSMEs in Sampit City, selected using the convenience sampling method. The data were analyzed using multiple linear regression. The findings indicate that financial inclusion, digital marketing, and fintech have a positive influence on MSME sustainability. Improved access to formal financial services enables MSMEs to obtain more equitable sources of financing, thereby expanding economic opportunities for entrepreneurs across different social groups. The utilization of digital marketing and fintech further accelerates the digital transformation of MSMEs, enhances productivity, broadens market reach, and strengthens the competitiveness of local products at both national and global levels. Ultimately, the reinforcement of these three aspects not only contributes to the sustainability of individual enterprises but also fosters the development of a more inclusive economic ecosystem, adaptive to technological advancements and capable of supporting sustainable economic growth.
Co-Authors Chiara Maulinda Hana Silviana Sutanto Imelda Susilawaty Minarni Nova Febriani Ressalyu Melani Putri