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All Journal Jurnal Administrasi Bisnis Journal of Social Research
Chrisjatmiko, Kurniawati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Self-Congruity Pengguna Smartphone terhadap Brand Trust melalui Brand Experience sebagai mediator Al Ihsan, Ibtihajar Mangputri; Chrisjatmiko, Kurniawati
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.56262

Abstract

This research is proposed to determine the influence of self-congruity from actual, ideal and social self-congruity aspects on brand trust mediated by brand experience. The survey was conducted on individuals in Indonesia who use one of the smartphone brands with the largest market share in the country, namely Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix and Asus. The total samples obtained was 279. The sampling method was carried out by purposive sampling with a cross-sectional way. The model fit test uses Structural Equation Modeling (SEM) as a requirement to continue with hypothesis testing. The results of the study show that there is an influence of actual self-congruity, ideal self-congruity, and social self-congruity on brand trust mediated by brand experience. Moreover, this research also proves that brand experience has an influence towards brand trust.Penelitian ini diajukan untuk mengetahui pengaruh self-congruity dari aspek actual, ideal dan social self-congruityterhadap brand trust yang dimediasi oleh brand experience. Survei dilakukan terhadap individu di Indonesia yang menggunakan salah satu merek smartphone dengan pangsa pasar terbesar, yaitu Oppo, Samsung, Xiaomi, Vivo, Apple, Realme, Infinix atau Asus.Jumlah sampel yang diperoleh adalah 279. Metode pengambilan sampling dilakukan dengan purposive sampling dengan cara cross-sectional. Pengujian kesesuaian model menggunakan Structural Equation Modelling (SEM) sebagai syarat agar kemudian dapat dilakukan pengujian hipotesis. Hasil dari penelitian menunjukkan bahwa terdapat pengaruh actual self-congruity, ideal self-congruity, dan social self-congruity terhadap brand trust yang dimediasi oleh brand experience. Selain itu, penelitian juga membuktikan bahwa brand experience memiliki pengaruh terhadap brand trust.
Halal Tourism in Theory of Planned Behavior: Intention to Recommend Variable Analysis Farizkhan, Mohammad Medwin; Masnita, Yolanda; Chrisjatmiko, Kurniawati
Journal of Social Research Vol. 2 No. 8 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i8.1308

Abstract

The purpose of this research is to examine hypotheses based on the theory of planned behavior (TPB) regarding the relationship between consumer behavior and behavioral factors of recommendation intention in halal tourism. Indonesia, with the world's largest Muslim population, stands as a significant market for halal tourism. However, despite being a prominent halal tourist destination, Indonesia lags behind Malaysia, which raises questions about the dynamics of consumer behavior in promoting halal tourism in Indonesia. Consumer satisfaction has been identified as a crucial determinant of behavioral intentions influenced by behavioral factors. To investigate this phenomenon, cross-sectional data were collected from Muslim tourists using quantitative approaches through questionnaires. Structural equation model (SEM) analysis techniques were applied to draw meaningful insights from the data. The findings revealed that the coefficient of halal attitude significantly impacts the level of satisfaction among tourists, ultimately motivating them to recommend halal tourism in Indonesia. These results validate the role of intervening satisfaction proposed within the framework and provide deeper insights into the variables and mediators of perceived behavior and attitudes. These findings are instrumental in understanding the development of theoretically planned behaviors in the context of halal tourism. Understanding the factors influencing consumer behavior and recommendation intention in halal tourism can be crucial for enhancing Indonesia's position as a top halal tourist destination. By catering to the specific needs and preferences of Muslim tourists, Indonesia can elevate its appeal and attract a larger share of the growing halal tourism market.
Co-Authors Al Ihsan, Ibtihajar Mangputri Farizkhan, Mohammad Medwin