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Kartika, Rina
Universitas Trisakti
Humanities

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Memilih dan Memanfaatkan Tipografi Kartika, Rina
Humaniora Vol 6, No 3 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i3.3352

Abstract

Typography is one of the main components of a visual communication design work as a means to convey the message to its target audiences. In delivering the information, typography stabilizes visual and verbal aspect of the overall design. The understanding of the messages (including its related aspects, such as: product knowledge, target audience’s profile, media planning, etc) is the most important thing that will help define the combination of typeface needed. This study was conducted by observation, information gathering, and typography design study of several examples. Furthermore, the understanding of typography was linked on how to choose the right typography for visual design. Result showed that the combination should have a good balance of ‘legibility’ and ‘readability’. As a conclusion, a good typography design will deliver such perception, as well as express desired impression, in a visual communication design work. 
Konsep Visual Sistem Sarana Isyarat Penunjuk (Sign System) di Kampus Syahdan Binus University Kartika, Rina
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2864

Abstract

 Limited signage facilities in Syahdan Campus of Binus University, has often been the cause of the disruption of the activities of the users who are unfamiliar with the room layout in the building. Where in this case teaching and learning activities are only one of the activities conducted there,  and it has to be considered that users are not only from among the faculty and students only, as regular users, but also visitors and guests as incidental users. Common problems in finding rooms that they have to go to, is usually only solved by asking someone else. Design of an effective, communicative, applicative and integrated sign system, is considered to be a solution to this problem. 
Co-Authors Fathoni, A.F Choiril Anam Lubis, Sulaiman Hakim