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All Journal International Journal of Economics Development Research (IJEDR) IIJSE
Yanda Bara Kusuma
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Economics, Econometrics & Finance Social Sciences

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The Influence of Organizational Commitment and Training on Employee Performance Through Loyalty as a Moderating Variabel Muhammad Fauzy Hamdani; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4735

Abstract

Human resources play a crucial role in the success of organizations. This research aims to determine the influence of organizational commitment and training variables on employee performance, as well as the moderating role of loyalty variable in influencing the relationship between organizational commitment, training, and employee performance. The data used are primary data obtained from questionnaires distributed to the research sample. The population in this study consists of all employees of CV. Litera Jannata Perkasa. A sample of 68 respondents was selected using purposive sampling technique. Data were analyzed using Moderated Regression Analysis technique. The research findings indicate that partially, organizational commitment and training significantly influence employee performance, while training does not have a significant effect. However, in the regression analysis test results, loyalty moderates the influence of organizational commitment on employee performance. Conversely, loyalty is unable to moderate the influence of training on employee performance. These findings provide valuable insights into the factors affecting employee performance in companies and offer implications for practice by providing guidance to enhance human resources at CV. Litera Jannata Perkasa and similar companies.
THE INFLUENCE PERCEIVED QUALITY, BRAND TRUST AND CUSTOMER EXPERIENCE ON REPURCHASE INTENTION OF SKINTIFIC PRODUCTS Adela Aurelia Kinaya Dewi; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7224

Abstract

The competitive landscape in the beauty industry in Indonesia is increasing significantly, along with the growing consumer awareness and interest in high-quality skincare products. One brand that has recently begun to attract attention, especially among urban communities such as in Surabaya City, is Skintific. This study analyzes how customer experience, brand trust, and perceived quality affect consumers' intentions to repurchase Skintific products. A sample of Surabaya City residents who use Skintific products is used in this quantitative investigation. The study involved 100 participants, selected through a purposive sampling method as part of a non-probability sampling approach. Online questionnaires were distributed in order to collect data. Several linear regression analyses were performed using SPSS version 30 software. The results show that the three independent factors, perceived quality, brand trust, and customer experience, all have a positive significant impact on repurchase intention, both simultaneously and individually. These findings show that views of product quality, trust in the brand, and a great customer experience are important factors in increasing consumers' desire to repurchase Skintific products in a highly competitive market.
Co-Authors Adela Aurelia Kinaya Dewi Muhammad Fauzy Hamdani