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All Journal Proceeding of The International Conference on Management, Entrepreneurship, and Business
Mohamad Sohir
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Customer Engagement in the Digital Age: A Case Study of E-Commerce Platforms in Southeast Asia Khoirul Syahri; Mohamad Sohir; Muti Mufaati
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 1 (2024): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i1.39

Abstract

Customer engagement is a crucial component of successful e-commerce platforms in the digital age, especially in rapidly growing regions like Southeast Asia. This research analyzes engagement strategies used by top e-commerce companies to retain customers and increase brand loyalty. Using a case study approach, data were collected from various platforms, focusing on user experience, loyalty programs, and digital marketing tactics. The findings reveal that personalized marketing and seamless mobile integration play significant roles in customer engagement. The paper concludes with recommendations for e-commerce businesses looking to improve customer interaction and loyalty in competitive digital landscapes.
Co-Authors Khoirul Syahri Muti Mufaati