Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Alifka Alya Zhafirah
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF DIGITAL PAYMENT, AND CUSTOMER EXPERIENCE ON PURCHASE DECISIONS MEDIATED BY IMPULSE PURCHASE BEHAVIOR IN FEB STUDENTS Alifka Alya Zhafirah; Romansyah Sahabuddin; Tuti Supatminingsih
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18993243

Abstract

This study aims to analyze the influence of digital payment and customer experience on purchasing decisions, with impulsive buying behavior as a mediating variable among students at the Faculty of Economics and Business, Makassar State University. This study used a quantitative approach with a survey method. Data were collected through questionnaires. The data analysis method used was SEM (Structural Equation Modeling) using the Partial Least Squares (PLS) approach. The results showed that digital payment and customer experience significantly influenced impulsive buying behavior and purchase decisions. Furthermore, impulsive buying behavior also significantly influenced purchase decisions. The results of the mediation test demonstrated that impulsive buying behavior mediated the relationship between digital payment and purchase decisions, as well as between customer experience and purchase decisions. These findings suggest that the convenience of digital payment systems and a positive shopping experience can encourage impulsive purchases, ultimately strengthening students' purchase decisions.
Co-Authors Romansyah Sahabuddin Tuti Supatminingsih