Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal E-Journal of Tourism
Titien Damayanti
Politeknik Pariwisata Bali, Indonesia
Arts Humanities

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Development of E-Marketing Model Based on Android/iOS Application for Whale Shark Tourist Destination in Botubarani Village, Bonebolango Regency, Gorontalo Rizki Aditya Mohamad; Titien Damayanti; I Wayan Mertha
E-Journal of Tourism Volume 11 Number 1 (March 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i1.112943

Abstract

This research is a research conducted to develop an android/iOS application-based e-marketing model in whale shark tourist destinations, Botubarani Village, Bonebolango Regency as one of the marketing media. This research was raised with the premise that information and communication technology is growing. Where information is available and can be accessed anytime and anywhere. The objective of this study is to create an e-marketing model for Whale Shark Tourist Destination in Botubarani Village, utilizing android/iOS platforms. This research uses qualitative methods with a descriptive approach with the main material in the form of primary and secondary data which aims to develop an e-marketing model based on android / iOS applications. Prototyping is an approach in software development that allows interaction between system developers and system users. The results of this study resulted in an android/iOS-based application developed as a marketing model for whale shark tourist destinations in Botubarani Village.
Post Rebuilding Brand Presence Post-Hacking: A Social Media Strategy for The Seiryu Villas Seminyak Ni Putu Widya Maheswari Karantika Putri; Titien Damayanti; I Putu Utama
E-Journal of Tourism Volume 11 Number 2 (September 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i2.118058

Abstract

This study examines the use of social media to enhance brand awareness in the hospitality industry, focusing on The Seiryu Villas Seminyak. In the era of the Fourth Industrial Revolution, information and communication technology, particularly social media, has become a strategic tool for hotels to expand their marketing reach and build relationships with customers. This study highlights the importance of online presence and how social media can increase brand awareness, customer loyalty, and a positive image. Through qualitative research methods involving interviews, observations, and documentation studies, this research describes the social media strategies used by The Seiryu Villas before and after the hacking incident of their Instagram account at the end of 2022. The findings show that despite a drastic decline in followers, efforts to rebuild the digital presence through relevant and interactive content continued. This study provides recommendations for integrated marketing strategies to improve the situation, including account security measures and collaborations with influencers, to enhance brand awareness and business growth of The Seiryu Villas on social media platforms.
Co-Authors I Putu Utama I Wayan Mertha Ni Putu Widya Maheswari Karantika Putri Rizki Aditya Mohamad