Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
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This Author published in this journals
All Journal Journal of Governance, Taxation, and Auditing Eduvest - Journal of Universal Studies
Titien Damayanti
Politeknik Pariwisata Bali, Indonesia
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Digital Content Marketing Design on The Social Media Account Instagram The Awan Villas, Bali in Increasing Brand Engagement I Made Binar Baskara; Titien Damayanti; Nyoman Gede Dewa Rucika
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.50277

Abstract

This study explores digital content marketing strategies used by The Awan Villas, Bali, to enhance brand engagement on Instagram. The rapid evolution of social media as a marketing tool has transformed how businesses interact with customers. However, The Awan Villas faces challenges such as inconsistent content, lack of dedicated social media management, and low follower engagement. This research aims to analyze content marketing strategies, assess audience interaction, and propose effective marketing tactics to optimize brand engagement. The study employs a qualitative descriptive method, gathering primary data through interviews with marketing personnel and guests, and secondary data from content analysis of The Awan Villas’ Instagram activities. Findings indicate that strategic content planning, visual consistency, interactive engagement, and optimized posting schedules significantly enhance follower interactions and strengthen brand identity. The research concludes that effective social media marketing strategies, when well-executed, can increase consumer engagement and brand awareness, contributing to long-term business success in the hospitality industry.
The Implementation Of Green Purchasing At Conrad Bali Hotel Ni Putu Tanya; Titien Damayanti; Ni Made Sri Rukmiyati
Journal of Governance, Taxation and Auditing Vol. 4 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i1.2039

Abstract

This study aims to analyze the implementation of green purchasing and its implications for operational costs at Conrad Bali Hotel. This topic is important because environmentally friendly procurement practices in the hospitality industry are not only related to compliance with sustainability principles but also closely associated with operational efficiency, supplier selection, and resource-use control. This study employed a qualitative approach, with data collected through interviews, observation, and documentation. The research informants consisted of the Purchasing Manager, Purchasing Supervisor, Cost Control, and Sanitation Hygiene Manager. The data were analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. Meanwhile, data validity was examined through source triangulation and technique triangulation. The results show that green purchasing at Conrad Bali Hotel has been implemented through supplier selection that considers environmental aspects, the use of reusable packaging, and the application of the reduce and reuse principles in the procurement process. However, its implementation has not been fully optimized due to the limited number of suppliers with ISO 14000 certification, the absence of official green partners, and the incomplete implementation of recycling practices. In terms of cost, environmentally friendly products tend to be more expensive than conventional products. Nevertheless, green purchasing contributes to operational efficiency by reducing waste, decreasing the use of single-use packaging, and strengthening sustainable procurement practices. These findings indicate that green purchasing can serve as an important strategy for supporting environmental sustainability while improving hotel operational efficiency.
Co-Authors I Made Binar Baskara I Putu Utama I Wayan Mertha Ni Made Sri Rukmiyati Ni Putu Tanya Ni Putu Widya Maheswari Karantika Putri Nyoman Gede Dewa Rucika Rizki Aditya Mohamad