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All Journal E-Journal of Tourism
I Gusti Bagus Arya Yudiastina
Centre of Excellence in Tourism, Udayana University, Indonesia
Arts Humanities

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Happiness and Unhappiness Stoic Tourist in Bali Nyoman Ariana; Ketut Antara; Wayan Agung Panca; I Gusti Bagus Arya Yudiastina; I Komang Budi Suryawan
E-Journal of Tourism Volume 11 Number 1 (March 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i1.114482

Abstract

Stoicism is a philosophy that teaches the creation of a happy life. From a tourism perspective, stoicism is the primary goal of tourists visiting a tourist destination. However, some tourists visiting a destination have the opposite experience, feeling uncomfortable, anxious, angry, or even stressed while traveling. Therefore, it is essential to delve deeper into the connection between Stoic behavior and foreign tourists (foreign tourists) through research. Notably, research is needed on the stoic behavior of foreign tourists who enjoy services and products while traveling in Bali. Based on this, this research aims to analyze tourist happiness associated with the travel experience. Data collection methods include interviews, observations, and documentary studies. Respondents are European foreign tourists visiting Bali. The method used is qualitative descriptive analysis. Data analysis uses NVivo to answer the factors influencing Stoic tourists in Bali. This research found eight factors of happiness with the highest percentage. These factors include friendly people, beautiful nature, many tourist activities, delicious food, beautiful culture, a positive vibe, many experiences, and everything in Bali. In the future, stoic tourists will require more massive amplification so that tourism in Bali can be of higher quality and sustainable.
Sentiment and Sunsets: Analysing Online Reviews of Kuta Beach in Bali Gde Indra Bhaskara; I Gede Anom Sastrawan; I Gusti Bagus Arya Yudiastina
E-Journal of Tourism Volume 11 Number 1 (March 2024)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v11i1.114486

Abstract

This study offers a thorough examination of online reviews to gain insights into visitor opinions and experiences at Kuta Beach, a renowned tourist attraction in Bali, Indonesia. Using advanced techniques in sentiment analysis and data analytics, the research investigates 3,726 online reviews from January 2016 until October 2023, carefully analysing the content and emotional tone of each review. The research indicates that Kuta Beach is generally well-regarded, with a median review rating of 5 and a mean sentiment polarity of 0.41. However, there are significant issues raised about cleanliness and overcrowding. Aspect-Based Sentiment Analysis (ABSA) has identified cleanliness and crowdedness as important factors that impact visitor satisfaction. The findings of the study indicate that it is vital to address these concerns in order to improve the visitor experience and maintain the beach's popularity. In addition, the research provides valuable suggestions for enhancing visitor satisfaction, including addressing overcrowding, improving cleanliness, and fostering connections with local communities to promote sustainable tourism development. This analysis not only offers a glimpse into current visitor experiences but also enhances our understanding of consumer sentiments in the age of the internet, which is crucial for effective tourism management and marketing strategies.
Co-Authors Gde Indra Bhaskara I Gede Anom Sastrawan I Komang Budi Suryawan Ketut Antara Nyoman Ariana Wayan Agung Panca