Marsha Mayra
English Literature Study Program and Masters of Applied Linguistics Program Universitas Negeri Jakarta

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THE LANGUAGE OF ALTERNATE UNIVERSE OF ROMANCE: A MULTIMODAL DISCOURSE ANALYSIS ON BTS’ FAN ARTS Eva Leiliyanti; Diyantari Diyantari; Marsha Mayra
Prosiding Seminar Nasional dan Internasional HISKI 2020: 29TH INTERNATIONAL CONFERENCE ON LITERATURE AND HISKI 36TH ANNIVERSARY IN GORONTALO 2020 (Lite
Publisher : Himpunan Sarjana-Kesusastraan Indonesia (HISKI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/psni.v0i0.66

Abstract

Shipping allows fans to build a perfect self and relationship. From several types of shipping, this multimodal discourse analysis concentrates on the queer reading of BTS fans’ slash shipping, i.e. the shipping that focuses on a male-male relationship (heterosexual romantic relationship of the members is a taboo, as the fans position the members as their collective boyfriends) in the form of comic strips. Through continuously producing fan art (in this case, the comic), the fans promote the artists to other fans around the world. This study focused on BTS, a K-Pop boy group, whose popularity has contributed to the high number of South Korean tourism. The data source, five comics, were selected from Twitter and Instagram accounts of BTS’ fans in 2020 by employing stratified purposeful sampling. The data are the visual and written texts from the 5 comics. The language evaluation theory developed by Martin and White along with Kress and van Leeuwen’s social semiotics and Judith Butler’s performativity was deployed to unravel the fans’ romantic textual illusion towards the group. The findings demonstrate that the fans construct the members into seme/uke gender attribution both physically and psychologically in homonormative based stories.