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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Kolaboratif Sains
Diana Dongoran
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Other

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Menutup Kesenjangan Digital: Studi tentang Meningkatkan Kehidupan UMKM Melalui Literasi Digital: Closing the Digital Divide: A Study on Improving Lives MSMEs Through Digital Literacy John Fedrick Louis Saragih; Ageng Jihan Faradilla; Rizqi Alhaq Nasution; Dwi Fatmi Adelina Tafonao; Dora Pitaloka; Bella Amelia; Munawaroh; Diana Dongoran
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4290

Abstract

Penelitian ini membahas pentingnya literasi digital dalam meningkatkan kehidupan Usaha Mikro, Kecil, dan Menengah (UMKM) dengan tujuan menutup kesenjangan digital. Literasi digital telah menjadi kunci dalam memperluas akses UMKM terhadap peluang dan meningkatkan daya saing mereka dalam ekonomi yang semakin terdigitalisasi. Metode penelitian yang digunakan adalah literature review. Metode penelitian literature review adalah suatu pendekatan yang memeriksa, meninjau, dan mensintesis literatur yang relevan dan terkait dengan topik penelitian yang sedang dibahas. Prosedur ini melibatkan pencarian, seleksi, evaluasi, dan analisis berbagai sumber literatur seperti jurnal ilmiah, buku, artikel, dan publikasi lainnya yang relevan dengan topik penelitian Temuan menyoroti pentingnya pengembangan keterampilan dan pengetahuan digital bagi UMKM, serta perlunya upaya untuk mengurangi kesenjangan gender dalam literasi digital. Dalam konteks jangka pendek, literasi digital memainkan peran krusial dalam meningkatkan efisiensi operasional dan pemasaran UMKM, sementara dalam jangka panjang, literasi digital menjadi faktor penting dalam memungkinkan adaptasi dan inovasi untuk pertumbuhan bisnis yang berkelanjutan. Penelitian ini menyimpulkan bahwa investasi dalam literasi digital bukan hanya mendukung kemajuan UMKM secara individu, tetapi juga memberikan dampak positif pada perekonomian secara keseluruhan dengan mengurangi kesenjangan digital dan mempercepat inklusi digital di semua tingkatan masyarakat.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOMOYO ICE CREAM & FRUIT TEA CABANG TUASAN Diana Dongoran; Zulkarnain Siregar
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17527

Abstract

This study aims to determine and analyze the influence of brand image and product quality on consumers' purchasing decisions at Momoyo Ice Cream & Fruit Tea Tuasan Branch. The background of this research is based on fluctuations in sales transactions, observations indicating inconsistencies in product quality, and the results of a pre-survey showing that brand image, product quality, and consumers' purchasing decisions have not yet reached an optimal level. This research employed a quantitative approach using a survey method. The population consisted of all consumers of Momoyo Ice Cream & Fruit Tea Tuasan Branch, totaling 2,100 consumers. A sample of 100 respondents was selected using a purposive sampling technique based on the Slovin formula. Data were collected through questionnaires using a five-point Likert scale. The data analysis techniques included validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination (R²). The study proposed the hypotheses that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and both brand image and product quality simultaneously have a positive and significant effect on consumers' purchasing decisions at Momoyo Ice Cream & Fruit Tea Tuasan Branch. The findings of this study are expected to provide valuable input for the company in improving its brand image and product quality to enhance consumers' purchasing decisions, as well as to serve as a reference for future research in the field of marketing management.
Co-Authors Ageng Jihan Faradilla Bella Amelia Dora Pitaloka Dwi Fatmi Adelina Tafonao John Fedrick Louis Saragih Munawaroh Rizqi Alhaq Nasution Siregar, Zulkarnain