Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kebijakan Publik
Romano Aulia Rahman
Universitas Airlangga
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DIGITAL MARKETING COMMUNICATION STRATEGIES IN THE ERA OF DISRUPTION Romano Aulia Rahman
Jurnal Kebijakan Publik Vol 15, No 2 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jkp.v15i2.8522

Abstract

The era of technological disruption has fundamentally changed the way companies run business and interact with customers. This research aims to explore effective digital marketing communication strategies amidst this rapid change. The research method used is a qualitative approach with case studies of several companies that have successfully implemented digital marketing strategies. Data was collected through in-depth interviews, content analysis, and digital activity observations. The research results identified several key elements of a successful strategy, including leveraging data and analytics to understand consumer behavior, personalizing relevant content through AI and machine learning technology, marketing automation for operational efficiency, and optimizing the customer experience across various digital touchpoints. Apart from that, the use of social media for engagement and collaboration with influencers to increase brand visibility has also proven to be effective. The conclusions of this research emphasize the importance of a data-based, personalized, automated and customer-centric approach in digital marketing communications strategies.
Co-Authors