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All Journal Journal of Creative Student Research ZAWA:Management of Zakat and Waqf Journal
Lilis Renfiana
Institut Agama Islam Negeri Metro Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Analisis Manajemen Sumber Daya Insani pada BAZNAS Kota Metro Khusnul Mualimin; Nafian Dafa Fahrezi; Lilis Renfiana
ZAWA: Management of Zakat and Waqf Journal Vol. 3 No. 2 (2023): December
Publisher : Institute of Research and Community Service Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/zawa.v3i2.10961

Abstract

Human resources are people who work in an organization's environment who are usually called employees, staff, personnel. This study examines how human resources play a crucial role in the smooth operations of Baznas institutions, which are the entities responsible for managing zakat. With the aim of seeing how far the principles of human resource management are applied at the institution. The method used in this research is field research with a descriptive approach. The data sources used in this research are primary and secondary data sources, where primary data was obtained from direct interviews with Baznas leaders in metro cities, while secondary data was obtained from journals and books. The results of the research show that the metro city Baznas has implemented human resource management well in accordance with legal and sharia provisions, such as selection, recruitment, assessment and training, the selection and recruitment carried out by the metro city Baznas has met the requirements set by the agency. center, so that things like intimidation and fraud do not occur. Furthermore, the assessment and training process for metro city Baznas staff is quite good, because in this process the supervisors carry out the training and assessment so they can see the extent of employee performance and find out how much potential and responsibility the human resources at city Baznas have metro.
Analisis Strategi Bauran Pemasaran (Marketing Mix) Untuk Meningkatkan Daya Saing : (Studi Pada Saung Enggal) Erfina Miftahul Jannah; Erika Adistia; Lilis Renfiana
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2945

Abstract

In the face of market dynamics, companies need to implement strategies to market their products effectively. The marketing mix with four main elements (product, price, place, and promotion) is a relevant strategy to implement. This research uses a qualitative research approach. The data sources used for this research are primary and secondary sources, which are obtained from interviews and observations at the Saung Enggal restaurant business. The purpose of this research is to find out the marketing mix strategy at Saung Enggal. The results of this study indicate that Saung Enggal has succeeded in increasing its competitiveness through a focused marketing mix strategy. In terms of products, attention continues to be paid to quality, updated menu design, wide variety, and strong brand management. Prices are set with consumer affordability in mind and in line with product quality. The strategic location in the center of community activities provides an advantage, supported by continuous efforts to improve access and facilities. Promotion is done through discounts and word-of-mouth strategies, with a focus on quality service and good customer relations. Overall, the implementation of the marketing mix successfully increased Saung Enggal's revenue by 2.9% from 2021 to 2022
Co-Authors Erfina Miftahul Jannah Erika Adistia Khusnul Mualimin Nafian Dafa Fahrezi