Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
I Gusti Ayu Agung Aristi Putri
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perancangan Branding Visual untuk Meningkatkan Brand Awareness Gerbang Taru Bali: Pengabdian I Gusti Ayu Agung Aristi Putri; Arief Yulianto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1251

Abstract

The growth of the creative economy in Indonesia positions visual communication design as a strategic element in strengthening the image and identity of various entities, including Micro, Small, and Medium Enterprises (MSMEs). Gerbang Taru Bali, an MSME engaged in agriculture and based in Denpasar, Bali, faces challenges in building brand awareness due to the absence of a structured visual branding system. This community service project aims to design the visual identity of Gerbang Taru Bali through a participatory design approach that actively involves the partner. The methods used include observation, reference study, concept development, testing, education, and evaluation. The outcomes of this activity include the development of visual identity elements and usage guidelines that are designed consistently and contextually. Through the application of this visual branding, Gerbang Taru Bali is expected to enhance its visual appeal, strengthen public perception, and establish a professional and competitive image. Furthermore, this initiative contributes to providing visual solutions, improving visual literacy, and increasing the partner’s capacity to manage branding independently and sustainably.
Co-Authors Arief Yulianto