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All Journal Dekave : Jurnal Desain Komunikasi Visual Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Besaung : Jurnal Seni Desain dan Budaya Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Seniman: Jurnal Publikasi Desain Komunikasi Visual Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Hendi Thamrin
Universitas Bunda Mulia
Arts Humanities Social Sciences

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Journal : Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)

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Analisis Semiotika pada Poster Serial Netflix The Influencer Berdasarkan Teori Roland Barthes Hendi Thamrin
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 3 No. 2 (2024): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v3i2.6206

Abstract

Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.
Pengaruh Desain Kemasan dan Perceived Quality terhadap Brand Loyalty: Studi Kasus Konsumen Bakerman di DKI Jakarta Hendi Thamrin
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.6226

Abstract

This study highlights the role of packaging design in attracting consumers and building brand loyalty in a competitive market. As a growing bakery brand in DKI Jakarta, Bakerman faces challenges in maintaining customer loyalty amid intense competition. Packaging design not only serves as product protection but also as a communication tool that shapes consumer perceptions of product quality and value. This study aims to analyze how packaging design elements, such as color, typography, and materials, influence Bakerman’s brand loyalty. Using a quantitative approach through surveys, data is collected from consumers in DKI Jakarta and analyzed using linear regression to understand the relationship between packaging design and brand loyalty. The findings are expected to contribute to the field of visual communication design and consumer behavior. Practically, this research provides strategic recommendations for Bakerman to optimize packaging design in strengthening customer loyalty and market competitiveness.
Analisis Komposisi Visual dalam Serial Netflix The Umbrella Academy Season 4 : Pendekatan Sinematik terhadap Narasi Visual Hendi Thamrin
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.6229

Abstract

This study aims to analyze the visual composition in the fourth season using a cinematic approach, focusing on how elements such as framing, lighting, color, camera movement, and spatial arrangement support the narrative and character development. The Umbrella Academy is known for its unique storytelling and strong visual style. The fourth season, which also serves as the final season, went viral on social media and entered Netflix Indonesia’s Top 10 list. The method used is a qualitative approach with visual analysis. Each episode is examined to identify how visual elements are strategically used to convey themes and emotions. Theories of cinematography and visual composition serve as the foundation for this analysis. The findings of this study are expected to contribute to the field of Visual Communication Design, particularly in the strategic use of visual elements to enhance storytelling. In addition to enriching academic literature, the results may serve as practical references for filmmakers, visual designers, and producers in creating impactful visual content. This study is also intended for publication in a Sinta-indexed journal or an international journal focusing on film studies and visual design.
Co-Authors Clarence Aggamitto Friska Bella Ananda Joanna Gabriella Santoso, Thomas William