Articles
<![CDATA[Perancangan Ulang Logo dan Media Promosi Proko Coffee untuk Meningkatkan Identitas Merek ]]>
<![CDATA[Clarence Aggamitto]]>;
<![CDATA[Hendi Thamrin]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i2.3931
<![CDATA[The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.]]>
<![CDATA[ANALISIS PENGARUH KOREAN WAVE TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH BRAND IMAGE ]]>
<![CDATA[Thamrin, Hendi]]>
<![CDATA[ Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 11, No 3 (2024): September - Desember ]]>
Publisher : <![CDATA[Universitas Negeri makassar ]]>
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DOI: 10.26858/tanra.v11i3.65258
<![CDATA[The rapid development of the global cosmetics industry, supported by a diverse range of product designs, plays a crucial role in influencing consumer purchasing decisions. This study aims to provide empirical evidence regarding the influence of the Korean Wave phenomenon on purchase decisions, mediated by brand image. The focus of this research is on Scarlett product consumers in the DKI Jakarta area. The study employs a nonprobability sampling method to select respondents, consisting of Scarlett consumers. Data is collected through questionnaires completed by the respondents, which are then analyzed using the Smart PLS method. This study is expected to demonstrate a significant influence of the Korean Wave and brand image on consumer purchasing decisions. The findings will enrich the literature on consumer behavior in the cosmetics industry, particularly in the context of the influence of popular culture on consumer preferences.Perkembangan pesat industri kosmetik global, didukung oleh beragam pilihan desain produk, memainkan peran penting dalam mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk memberikan bukti empiris mengenai pengaruh fenomena Korean Wave terhadap keputusan pembelian, yang dimediasi oleh citra merek. Fokus penelitian ini adalah pada konsumen produk Scarlett di wilayah DKI Jakarta. Penelitian menggunakan metode nonprobability sampling untuk memilih responden, yang terdiri dari konsumen Scarlett. Data dikumpulkan melalui kuesioner yang diisi oleh responden, yang kemudian dianalisis menggunakan metode Smart PLS. Studi ini diharapkan dapat menunjukkan adanya pengaruh signifikan dari Korean Wave dan citra merek terhadap keputusan pembelian konsumen. Hasil penelitian ini akan memperkaya literatur tentang perilaku konsumen di industri kosmetik, khususnya dalam konteks pengaruh budaya populer terhadap preferensi konsumen.]]>
<![CDATA[Pengaruh Konten Kreator dan Storytelling Digital Pada Brand Image Kosmetik Lokal di Jabodetabek Studi Kasus Brand Somethinc ]]>
<![CDATA[Thamrin , Hendi]]>;
<![CDATA[Santoso, Thomas William]]>
<![CDATA[ Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 1 (2025): Besaung : Desember-Maret ]]>
Publisher : <![CDATA[UNIVERSITAS INDO GLOBAL MANDIRI ]]>
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DOI: 10.36982/jsdb.v10i1.4403
<![CDATA[In today's digital era, content creators and Storytelling play a crucial role in building and strengthening brands. Content creators enhance trust and brand reach, while Storytelling creates emotional connections and reinforces brand identity. This study aims to analyze the integrative influence of content creators and digital Storytelling strategies on the enhancement of brand image for local cosmetics, particularly the Somethinc brand, in the Jabodetabek area. Using quantitative and qualitative methods, this research examines how strategic collaboration between content creators and digital narratives can strengthen brand perception in the eyes of consumers. Data were collected through surveys and in-depth interviews with consumers and industry players. The results indicate that the integration of content creators and digital Storytelling significantly impacts brand image enhancement. Engaging content and resonant narratives can build strong emotional connections with consumers, thereby enhancing brand image. This study provides valuable insights for local cosmetic brands in designing more effective and resonant digital marketing campaigns. The theoretical contributions of this research are significant for the digital marketing literature and are relevant for practitioners in the cosmetics industry looking to strengthen brand image through digital strategies.]]>
<![CDATA[Analisa Pengaruh Gelombang Korea Terhadap Keputusan Pembelian Yang Dimediasi Oleh Citra Merek, Desain Produk Dan Wom ]]>
<![CDATA[Hendi Thamrin]]>;
<![CDATA[Joanna Gabriella]]>
<![CDATA[ DEKAVE : Jurnal Desain Komunikasi Visual Vol 14, No 4 (2024) ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/dekave.v14i4.129816
<![CDATA[Perkembangan industri kosmetik didunia, diikuti dengan pilihan produk dengan desainyang semakin beragam mempengaruhi keputusan pembelian. Penelitian ini bertujuanuntuk memberikan bukti empiris dari hubungan pengaruh fenomena Korean Waveterhadap purchase Decision yang dimediasi oleh brand image, product design dan WOMterhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini adalahkonsumen Scarlett di DKI Jakarta. Teknik yang digunakan adalah nonprobability sampling untuk mendapatkan responden seluruh konsumen Scarlett di Jakarta. Kuesioner yang diolah berasal dari responden yang merupakan konsumen Scarlett. Metode analisis data menggunakan Smart PLS. Penelitian ini akan memberikan buktiempiris ada pengaruh antara brand image, produk design dan juga keputusan pembelianKata kunci: Hallyu, Desain Produk, Citra Merek, Keputusan Pembelian, WOM]]>
<![CDATA[Analisis Semiotika pada Poster Serial Netflix The Influencer Berdasarkan Teori Roland Barthes ]]>
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Jurnal Riset Rumpun Seni, Desain dan Media Vol. 3 No. 2 (2024): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jurrsendem.v3i2.6206
<![CDATA[Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.]]>
<![CDATA[Pengaruh Desain Kemasan dan Perceived Quality terhadap Brand Loyalty: Studi Kasus Konsumen Bakerman di DKI Jakarta ]]>
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jurrsendem.v4i1.6226
<![CDATA[This study highlights the role of packaging design in attracting consumers and building brand loyalty in a competitive market. As a growing bakery brand in DKI Jakarta, Bakerman faces challenges in maintaining customer loyalty amid intense competition. Packaging design not only serves as product protection but also as a communication tool that shapes consumer perceptions of product quality and value. This study aims to analyze how packaging design elements, such as color, typography, and materials, influence Bakerman’s brand loyalty. Using a quantitative approach through surveys, data is collected from consumers in DKI Jakarta and analyzed using linear regression to understand the relationship between packaging design and brand loyalty. The findings are expected to contribute to the field of visual communication design and consumer behavior. Practically, this research provides strategic recommendations for Bakerman to optimize packaging design in strengthening customer loyalty and market competitiveness.]]>
<![CDATA[Analisis Komposisi Visual dalam Serial Netflix The Umbrella Academy Season 4 : Pendekatan Sinematik terhadap Narasi Visual ]]>
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jurrsendem.v4i2.6229
<![CDATA[This study aims to analyze the visual composition in the fourth season using a cinematic approach, focusing on how elements such as framing, lighting, color, camera movement, and spatial arrangement support the narrative and character development. The Umbrella Academy is known for its unique storytelling and strong visual style. The fourth season, which also serves as the final season, went viral on social media and entered Netflix Indonesia’s Top 10 list. The method used is a qualitative approach with visual analysis. Each episode is examined to identify how visual elements are strategically used to convey themes and emotions. Theories of cinematography and visual composition serve as the foundation for this analysis. The findings of this study are expected to contribute to the field of Visual Communication Design, particularly in the strategic use of visual elements to enhance storytelling. In addition to enriching academic literature, the results may serve as practical references for filmmakers, visual designers, and producers in creating impactful visual content. This study is also intended for publication in a Sinta-indexed journal or an international journal focusing on film studies and visual design.]]>
<![CDATA[Dramatisasi kegembiraan dan kesedihan pesan lirik lagu melalui komposisi visual pada video musik Satu–satu ]]>
<![CDATA[William Sanjaya]]>;
<![CDATA[Hendi Thamrin]]>;
<![CDATA[Inne Chaysalina]]>;
<![CDATA[Ferry Agustian Sukarno]]>
<![CDATA[ Jurnal Desain Vol 13 No 1 (2025): Jurnal Desain ]]>
Publisher : <![CDATA[Universitas Indraprasta PGRI ]]>
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DOI: 10.30998/jd.v13i1.39
<![CDATA[Penelitian ini menganalisis penerapan komposisi visual dalam video musik “Satu–Satu” untuk mendramatisasi emosi kesedihan dan kegembiraan demi menyampaikan pesan lirik lagu secara efektif kepada penonton. Menggunakan metode kualitatif dengan pendekatan purposive sampling, penelitian menjabarkan lirik lagu dan menganalisis penerapan komposisi visual pada setiap adegan, kemudian mengaitkannya dengan situasi yang ditunjukkan. Hasil penelitian menunjukkan bahwa ketidakseimbangan visual mendominasi 12 adegan awal hingga akhir video, merefleksikan kegelisahan tokoh Anak Kecil dan mendramatisasi kesedihan. Sebaliknya, empat penerapan rule of thirds menunjukkan situasi aman yang merepresentasikan usaha, dan dua penerapan keseimbangan visual melambangkan kesatuan tokoh, keduanya mendramatisasi kegembiraan. Disimpulkan bahwa variasi komposisi visual (ketidakseimbangan, rule of thirds, dan keseimbangan) berhasil mendramatisasi emosi, sehingga pesan lirik tersampaikan. Penelitian ini berkontribusi pada pengujian keabsahan komposisi visual secara teoretis dan praktis dalam karya audio visual.]]>
<![CDATA[Pengaruh Strategi Konten Viral Marketing Terhadap Brand Awareness: Studi Kasus Raum Cafe ]]>
<![CDATA[Thamrin, Hendi]]>;
<![CDATA[Jimmy, Jimmy]]>;
<![CDATA[Apriliani, Dita]]>
<![CDATA[ Titik Imaji Vol 9, No 1 (2026): JURNAL TITIK IMAJI ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/.v9i1.9159
<![CDATA[Penelitian ini dilatarbelakangi oleh pentingnya strategi pemasaran digital dalam membangun brand awareness, khususnya di era media sosial yang mendominasi kehidupan konsumen. Raum Café di Jakarta menghadapi tantangan persaingan yang ketat dan harus memanfaatkan tren pemasaran terbaru untuk tetap menarik perhatian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh strategi viral marketing dan konten visual terhadap peningkatan brand awareness pada konsumen Raum Café. Metode penelitian menggunakan pendekatan kuantitatif dengan model Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui survei daring kepada konsumen yang aktif menggunakan media sosial. Hasil penelitian menunjukkan bahwa strategi viral marketing dan kualitas konten visual berpengaruh positif terhadap brand awareness. Temuan ini memberikan wawasan bagi pelaku usaha dalam mengoptimalkan strategi pemasaran digital melalui konten visual yang menarik dan strategi viral marketing yang tepat. Penelitian ini juga berkontribusi pada pengembangan literatur pemasaran digital di industri kafe di Indonesia.]]>
<![CDATA[PENGARUH KONSISTENSI VISUAL PADA KAMPANYE TIKTOK HIGH-FASHION TERHADAP PERSEPSI NILAI MEREK ]]>
<![CDATA[Dita Apriliani]]>;
<![CDATA[Hendi Thamrin]]>;
<![CDATA[Fiorenzen Chanesha]]>
<![CDATA[ Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 13, No 1 (2026): April ]]>
Publisher : <![CDATA[Universitas Negeri makassar ]]>
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DOI: 10.26858/tanra.v1i1.83418
<![CDATA[Perkembangan TikTok sebagai platform kampanye digital telah mengubah strategi komunikasi visual high-fashion brands dalam membangun persepsi dan nilai merek di kalangan generasi muda. Dalam konteks ini, visual consistency berperan sebagai elemen strategis yang tidak hanya membentuk identitas estetika merek, tetapi juga memengaruhi keterlibatan audiens serta pembentukan perceived brand value. Penelitian ini bertujuan untuk menganalisis pengaruh visual consistency dalam kampanye TikTok high-fashion terhadap perceived brand value, dengan social media engagement sebagai variabel mediasi pada audiens. Penelitian menggunakan pendekatan mixed methods dengan rancangan explanatory sequential, Hasil penelitian menunjukkan bahwa visual consistency berpengaruh positif dan signifikan terhadap perceived brand value, baik secara langsung maupun tidak langsung melalui social media engagement sebagai variabel mediasi. Penelitian juga menunjukkan bahwa visual consistency dalam elemen warna, tone, dan gaya visual meningkatkan persepsi kredibilitas, eksklusivitas, serta keterikatan emosional audiens terhadap high-fashion brands. Hasil penelitian ini memberikan implikasi strategis bagi desainer dan brand manager dalam merancang kampanye TikTok yang konsisten secara visual, mampu meningkatkan engagement, serta memperkuat perceived brand value di kalangan audiens.]]>
