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<![CDATA[Pengaruh Estetika Visual dan Personal Branding Terhadap Social Currency Content Creator TikTok di Indonesia ]]>
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya ]]>
Publisher : <![CDATA[Asosiasi Seni Desain dan Komunikasi Visual Indonesia ]]>
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DOI: 10.62383/filosofi.v1i3.246
<![CDATA[This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires and analyzed using regression techniques. The findings are expected to provide insights for content creators on strategies to enhance visual aesthetics to maximize the effects of social currency and strengthen personal branding on digital platforms.]]>
<![CDATA[Perancangan Buku Panduan Sebagai Sarana Informasi Warisan Budaya Kuliner di Pasar Lama Tangerang untuk Kalangan Remaja Dewasa 17-25 Tahun ]]>
<![CDATA[Friska Bella Ananda]]>;
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya ]]>
Publisher : <![CDATA[Asosiasi Seni Desain dan Komunikasi Visual Indonesia ]]>
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DOI: 10.62383/filosofi.v1i3.249
<![CDATA[This guidebook is designed to introduce the culinary delights of Pasar Lama Tangerang to young adults aged 17-25 who may have a limited appreciation for culinary heritage due to a lack of informative media about Pasar Lama Tangerang's cuisine. The author has crafted the guidebook to be unique and engaging, providing various types of information. Additionally, the book offers an interactive element for readers, who can participate in a contest scheduled at specific times by placing stickers in the book once they have tried 50 different foods listed. The research methodology employs a qualitative approach, aiming to describe and obtain detailed data from field results, yielding in-depth and contextual insights. This research utilizes data collection methods such as interviews, questionnaires, direct observations of the research site, and literature searches for relevant journals and articles. The design methodology adopts the design thinking approach to find solutions through creative thinking, with iterative processes to address failures and create innovative work. The visual concept of the guidebook features a simple yet modern and cool design, supported by semi-realistic illustrations to enhance its appeal. The guidebook is expected to effectively convey information and broaden readers' knowledge about the culinary offerings of Pasar Lama Tangerang.]]>
<![CDATA[Perancangan Ulang Logo dan Media Promosi Proko Coffee untuk Meningkatkan Identitas Merek ]]>
<![CDATA[Clarence Aggamitto]]>;
<![CDATA[Hendi Thamrin]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/seniman-widyakarya.v2i2.3931
<![CDATA[The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.]]>
<![CDATA[ANALISIS PENGARUH KOREAN WAVE TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH BRAND IMAGE ]]>
<![CDATA[Thamrin, Hendi]]>
<![CDATA[ Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 11, No 3 (2024): September - Desember ]]>
Publisher : <![CDATA[Universitas Negeri makassar ]]>
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DOI: 10.26858/tanra.v11i3.65258
<![CDATA[The rapid development of the global cosmetics industry, supported by a diverse range of product designs, plays a crucial role in influencing consumer purchasing decisions. This study aims to provide empirical evidence regarding the influence of the Korean Wave phenomenon on purchase decisions, mediated by brand image. The focus of this research is on Scarlett product consumers in the DKI Jakarta area. The study employs a nonprobability sampling method to select respondents, consisting of Scarlett consumers. Data is collected through questionnaires completed by the respondents, which are then analyzed using the Smart PLS method. This study is expected to demonstrate a significant influence of the Korean Wave and brand image on consumer purchasing decisions. The findings will enrich the literature on consumer behavior in the cosmetics industry, particularly in the context of the influence of popular culture on consumer preferences.Perkembangan pesat industri kosmetik global, didukung oleh beragam pilihan desain produk, memainkan peran penting dalam mempengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk memberikan bukti empiris mengenai pengaruh fenomena Korean Wave terhadap keputusan pembelian, yang dimediasi oleh citra merek. Fokus penelitian ini adalah pada konsumen produk Scarlett di wilayah DKI Jakarta. Penelitian menggunakan metode nonprobability sampling untuk memilih responden, yang terdiri dari konsumen Scarlett. Data dikumpulkan melalui kuesioner yang diisi oleh responden, yang kemudian dianalisis menggunakan metode Smart PLS. Studi ini diharapkan dapat menunjukkan adanya pengaruh signifikan dari Korean Wave dan citra merek terhadap keputusan pembelian konsumen. Hasil penelitian ini akan memperkaya literatur tentang perilaku konsumen di industri kosmetik, khususnya dalam konteks pengaruh budaya populer terhadap preferensi konsumen.]]>
<![CDATA[Pengaruh Konten Kreator dan Storytelling Digital Pada Brand Image Kosmetik Lokal di Jabodetabek Studi Kasus Brand Somethinc ]]>
<![CDATA[Thamrin , Hendi]]>;
<![CDATA[Santoso, Thomas William]]>
<![CDATA[ Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 1 (2025): Besaung : Desember-Maret ]]>
Publisher : <![CDATA[UNIVERSITAS INDO GLOBAL MANDIRI ]]>
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DOI: 10.36982/jsdb.v10i1.4403
<![CDATA[In today's digital era, content creators and Storytelling play a crucial role in building and strengthening brands. Content creators enhance trust and brand reach, while Storytelling creates emotional connections and reinforces brand identity. This study aims to analyze the integrative influence of content creators and digital Storytelling strategies on the enhancement of brand image for local cosmetics, particularly the Somethinc brand, in the Jabodetabek area. Using quantitative and qualitative methods, this research examines how strategic collaboration between content creators and digital narratives can strengthen brand perception in the eyes of consumers. Data were collected through surveys and in-depth interviews with consumers and industry players. The results indicate that the integration of content creators and digital Storytelling significantly impacts brand image enhancement. Engaging content and resonant narratives can build strong emotional connections with consumers, thereby enhancing brand image. This study provides valuable insights for local cosmetic brands in designing more effective and resonant digital marketing campaigns. The theoretical contributions of this research are significant for the digital marketing literature and are relevant for practitioners in the cosmetics industry looking to strengthen brand image through digital strategies.]]>
<![CDATA[Analisa Pengaruh Gelombang Korea Terhadap Keputusan Pembelian Yang Dimediasi Oleh Citra Merek, Desain Produk Dan Wom ]]>
<![CDATA[Hendi Thamrin]]>;
<![CDATA[Joanna Gabriella]]>
<![CDATA[ DEKAVE : Jurnal Desain Komunikasi Visual Vol 14, No 4 (2024) ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/dekave.v14i4.129816
<![CDATA[Perkembangan industri kosmetik didunia, diikuti dengan pilihan produk dengan desainyang semakin beragam mempengaruhi keputusan pembelian. Penelitian ini bertujuanuntuk memberikan bukti empiris dari hubungan pengaruh fenomena Korean Waveterhadap purchase Decision yang dimediasi oleh brand image, product design dan WOMterhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini adalahkonsumen Scarlett di DKI Jakarta. Teknik yang digunakan adalah nonprobability sampling untuk mendapatkan responden seluruh konsumen Scarlett di Jakarta. Kuesioner yang diolah berasal dari responden yang merupakan konsumen Scarlett. Metode analisis data menggunakan Smart PLS. Penelitian ini akan memberikan buktiempiris ada pengaruh antara brand image, produk design dan juga keputusan pembelianKata kunci: Hallyu, Desain Produk, Citra Merek, Keputusan Pembelian, WOM]]>
<![CDATA[Analisis pengaruh brand image dan product design terhadap purchase decision (Studi empiris: Konsumen Scarlett di DKI Jakarta) ]]>
<![CDATA[Thamrin, Hendi]]>;
<![CDATA[Sanjaya, William]]>;
<![CDATA[Gabriella, Joanna]]>
<![CDATA[ Jurnal Global Ilmiah Vol. 1 No. 6 (2024): Jurnal Global Ilmiah ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/jgi.v1i6.59
<![CDATA[Perkembangan industri kosmetik di dunia, diikuti dengan pilihan produk dengan desain yang semakin beragam mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk memberikan bukti empiris dari hubungan pengaruh brand image dan product design terhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini adalah konsumen Scarlett di DKI Jakarta. Teknik yang digunakan adalah nonprobability sampling untuk mendapatkan responden seluruh konsumen Scarlett di Jakarta. Kuesioner yang diolah berasal dari responden yang merupakan konsumen Scarlett. Metode analisis data menggunakan Smart PLS. Penelitian ini akan memberikan bukti empiris ada pengaruh antara brand image, produk design dan juga keputusan pembelian.]]>
<![CDATA[Analisis Semiotika pada Poster Serial Netflix The Influencer Berdasarkan Teori Roland Barthes ]]>
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Jurnal Riset Rumpun Seni, Desain dan Media Vol. 3 No. 2 (2024): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jurrsendem.v3i2.6206
<![CDATA[Film and television series posters play a crucial role as both promotional media and symbolic representations of a work’s narrative and themes. This study analyzes the semiotics of the Netflix series The Influencer (2024) poster, which highlights issues of social media manipulation, identity crisis, and digital power. Its success in reaching Netflix’s Top 10 in Indonesia indicates strong cultural resonance. Using a qualitative approach with Barthes’ semiotic method, this research examines visual elements such as color, typography, and composition to reveal the poster’s denotative, connotative, and mythological meanings. The poster functions not only as a promotional tool but also as a medium conveying complex social messages.This study contributes to the field of Visual Communication Design by providing insights into how visual elements shape meaning and audience perception. The findings are expected to serve as a reference for academics and practitioners in understanding and creating posters that are both aesthetically appealing and meaningful.]]>
<![CDATA[Pengaruh Desain Kemasan dan Perceived Quality terhadap Brand Loyalty: Studi Kasus Konsumen Bakerman di DKI Jakarta ]]>
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jurrsendem.v4i1.6226
<![CDATA[This study highlights the role of packaging design in attracting consumers and building brand loyalty in a competitive market. As a growing bakery brand in DKI Jakarta, Bakerman faces challenges in maintaining customer loyalty amid intense competition. Packaging design not only serves as product protection but also as a communication tool that shapes consumer perceptions of product quality and value. This study aims to analyze how packaging design elements, such as color, typography, and materials, influence Bakerman’s brand loyalty. Using a quantitative approach through surveys, data is collected from consumers in DKI Jakarta and analyzed using linear regression to understand the relationship between packaging design and brand loyalty. The findings are expected to contribute to the field of visual communication design and consumer behavior. Practically, this research provides strategic recommendations for Bakerman to optimize packaging design in strengthening customer loyalty and market competitiveness.]]>
<![CDATA[Analisis Komposisi Visual dalam Serial Netflix The Umbrella Academy Season 4 : Pendekatan Sinematik terhadap Narasi Visual ]]>
<![CDATA[Hendi Thamrin]]>
<![CDATA[ Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jurrsendem.v4i2.6229
<![CDATA[This study aims to analyze the visual composition in the fourth season using a cinematic approach, focusing on how elements such as framing, lighting, color, camera movement, and spatial arrangement support the narrative and character development. The Umbrella Academy is known for its unique storytelling and strong visual style. The fourth season, which also serves as the final season, went viral on social media and entered Netflix Indonesia’s Top 10 list. The method used is a qualitative approach with visual analysis. Each episode is examined to identify how visual elements are strategically used to convey themes and emotions. Theories of cinematography and visual composition serve as the foundation for this analysis. The findings of this study are expected to contribute to the field of Visual Communication Design, particularly in the strategic use of visual elements to enhance storytelling. In addition to enriching academic literature, the results may serve as practical references for filmmakers, visual designers, and producers in creating impactful visual content. This study is also intended for publication in a Sinta-indexed journal or an international journal focusing on film studies and visual design.]]>
