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All Journal PRAGMATIS Jurnal Manajemen dan Bisnis
Matheous Tamonsang
Fakultas Ekonomi dan Bisnis, Universitas Wijaya Kusuma Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Nilai Pelanggan (Customer Value) Terhadap Kepuasan Pelanggan Pada Krupuk Rambak Kulit Sapi Magetan (Studi Kasus pada Pelanggan Perusahaan Krupuk Rambak Kulit Sapi Cap Sapi Lancar di Desa Mojopurno Kota Magetan) Matheous Tamonsang; Elita Ahsana Amalia
PRAGMATIS Vol 2, No 1 (2021): March
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v2i1.2020

Abstract

The business world in this era continues go through increasingly more advanced developments. this could be due to increasingly competitive business competition. In fulfilling customer satisfaction, that is, if the quality of the product to be provided by the company is in accordance with the wishes of the customer, entrepreneurs can be increased their market share through quality fulfillment by providing product excellence and customer value. Customer satisfaction can be created through product quality, customer value (customer value) provided to customers. This study discusses customer satisfaction at the COWCAR branded Cowskin Rambak Krupuk Company in Magetan. This study tested two independent variables, namely product quality and customer value which can affect the dependent, namely customer satisfaction. This research was conducted by using a questionnaire method to 123 customer respondents of the Cattle Skin Crackers Rambak Company with SAPI LANCAR stamp. Data collection techniques in this study using purposive sampling method and non-probability sampling method. This study uses multiple linear regression analysis for its data analysis technique, where the results show that product quality has a significant effect with a value of 0.027 and customer value has a significant effect with a value of 0.000 on customer satisfaction.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Loyalitas Pasien Dengan Kepuasan Pasien Sebagai Variabel Intervening (Studi Pada Poliklinik Jantung RSUD Bakti Dharma Husada Surabaya) Matheous Tamonsang; Muhammad Dwi Apriliyanto
PRAGMATIS Vol 1, No 2 (2020): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v1i2.2087

Abstract

The purpose of this study was to determine the effect of service quality and facilities on patient loyalty at the Heart Clinic at Bhakti Dharma Husada Hospital Surabaya with patient satisfaction as a moderating variable. In this study, sampling was carried out by non-probability sampling with a purposive sampling procedure, which means that the sampling technique is based on certain considerations. With a total sample of 82 people. Research data processing using data analysis respondents using path analysis (path analysis) with the help of SPSS 16. The results concluded that service quality has a significant effect on patient satisfaction, facilities have a significant effect on patient satisfaction, service quality partially has a significant effect on patient loyalty, facilities are Partial significant effect on patient loyalty, patient satisfaction partially significant effect on patient loyalty, patient satisfaction is not an intervening variable service quality and facilities variables on patient loyalty.
Co-Authors Elita Ahsana Amalia Muhammad Dwi Apriliyanto