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All Journal Jurnal Sains Student Research
Bima Bangun Mura
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
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Pengaruh Gaya Hidup, Harga Dan Iklan Terhadap Keputusan Pembelian Pada Aplikasi Shoope Studi Pada Mahasiswa FEBI UIN STS Jambi Bima Bangun Mura; Nazori Majid; Addiarahman
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.194

Abstract

The purpose of this research was to find out and analyze the influence of lifestyle, price and advertising on purchasing decisions on the Shoope Study Application for students of the Faculty of Islamic Economics and Business, Uin Sts Jambi. In this study using quantitative methods. And the samples used in this study were 70 students. The results of this study indicate that partially, lifestyle and price have a significant negative effect on purchasing decisions, while advertising has a positive and significant effect on purchasing decisions. Simultaneously lifestyle, price, and advertising together influence purchasing decisions.
Co-Authors Addiarahman Nazori Majid