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M Nazori
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
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Program Up2k (Upaya Peningkatan Pendapatan Keluarga) Terhadap Kesejahteraan Masyarakat Di Kecamatan Sungai Bahar Tahun 2021 M Nazori; Muhammad Ismail; Ayu Alfarida
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.202

Abstract

The UP2K program is one of the efforts to improve family welfare and resilience, which is reflected in the increased ability of families to meet family needs. The hope is to improve health conditions, education and skills. The purpose of this study was to determine the increase in the income of the people who took part in the Family Income Increase Business Program (UP2K) in Sungai Bahar District. The research method used is descriptive qualitative method, in which the data collected is in the form of words or pictures. So don't press on the numbers. This research emphasizes more and focuses on process and meaning (the data behind the observed). And from the results of the research is that the condition of people's income before receiving community assistance experienced difficulties and the majority of income and the economy in the Sungai Bahar sub-district were classified as low. Meanwhile, the condition of people's income after receiving economic assistance and community income has improved and increased with the role of the PKK.
Efektivitas Penggunaan Strategi Penjualan Melalui Go-Food Pada Umkm Kuliner Di Kenali Asam Atas Kota Jambi Defi Haryani; M Nazori; G W I Awal Habibah
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.213

Abstract

The development of the culinary business cannot be separated from technological developments. However, digital transformation does not always go as well as expected because not all MSMEs are ready to run their business digitally. This study aims to dig deeper into the effectiveness of online sales strategies for culinary MSMEs that partner with the Go-Food application in Kenali Asam Atas Village. This study tries to look at the advantages and disadvantages of online sales, measured by the amount of profits earned compared to the losses experienced by merchants. The method used in this study was a qualitative approach, data collection techniques were carried out by interviews, observation, and documentation. The number of informants studied was 8 informants using purposive and snowball sampling techniques. The results of this study indicate that joining Go-Food has the following benefits: increasing the number of consumers, expanding the market, increasing income, time efficiency and increasing credibility. The advantages obtained by using an online promotion strategy through the Go-Food application are greater than the challenges faced so that researchers can conclude that the online promotion strategy through the Go-Food application is effective for the needs of culinary MSMEs. Using online marketing strategies, taking advantage of technological developments is a smart way to win market competition.
Co-Authors Ayu Alfarida Defi Haryani G W I Awal Habibah Muhammad Ismail