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Qoni’ah Nur Wijayanti
Universitas Trunojoyo Madura
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PERAN HADIRNYA KOMUNITAS BAGI MAHASISWA ILMU KOMUNIKASI UNIVERSITAS TRUNOJOYO MADURA DALAM MEMBANTU MENGEMBANGKAN SKILL SESUAI MINAT BAKAT Fitria Putri Utami; Qoni’ah Nur Wijayanti
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 1 (2024): Februari: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i1.481

Abstract

Skill is an ability possessed by an individual where this ability will produce value, skills are also needed in the world of work. At the tertiary level, it is a time when a student can freely explore his abilities according to his interests and talents. Every university also definitely has a forum for developing the skills of its students, such as at Trunojoyo Madura University, especially in the Communication Studies Program, which has many communities. This community exists with the aim of helping students support their courses and assist in developing skills that suit their interests and talents. The research carried out by the author aims to find out whether the community attending the Communication Science study program has a role in helping develop students' skills. The sources obtained by the author were observation techniques and interviews with participants.
TEORI KOMUNIKASI AGENDA-SETTING DALAM K-POP: PERAN MEDIA TERHADAP MOTIVASI, KEPUASAN, DAN LOYALITAS FANS DALAM MENDUKUNG GRUP IDOLA Nestya Indih Mulyana; Qoni’ah Nur Wijayanti
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 1 (2024): Februari: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i1.503

Abstract

The agenda setting theory is a concept in communication studies that states that mass media has the ability to influence public attention by determining topics or issues that are considered important. In the context of K-Pop, media has an extraordinary capacity to influence the motivation, satisfaction, and loyalty of their fan base. The agenda setting theory affects the motivation, satisfaction, and loyalty of K-pop fans through mass media information that influences their experience. Positive media information increases fan satisfaction and loyalty, as well as motivates support for idol groups. Media shapes issues, influences attention, and plays a crucial role in marketing strategies and influencing fan loyalty to K-pop. Media creates narratives that affect the motivation, satisfaction, and loyalty of fans.
Co-Authors Fitria Putri Utami Nestya Indih Mulyana