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All Journal Jurnal Sains Student Research
Muinah Fadhilah Muinah Fadhilah
Magister Manajemen, Universitas Sarjanawiyata Tamansiswa
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Pengaruh Product Quality Dan Brand Image Terhadap Customer Loyalty Dengan Study Pustaka: Indonesia shifa megarani shifa megarani; Muinah Fadhilah Muinah Fadhilah
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 1 (2024): Februari: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i1.562

Abstract

This study aims to analyze the effect of product quality and brand image on customer loyalty with the literature study method. The data uses secondary data from journals, books, and the internet. From previous research, it shows that if it significantly affects product quality and brand image on customer loyalty. The implication is that further research can add several variables that influence customer loyalty factors.
Co-Authors shifa megarani shifa megarani