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All Journal Nusantara Community Empowerment Review Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Muhimmatur Rodhiyah
Universitas Nahdlatul Ulama Sidoarjo
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Social Sciences Other

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THE INFLUENCE OF PRICE AND PRODUCT VARIETY ON IMPULSE BUYING THROUGH POSITIVE EMOTION AMONG GENERATION Z CONSUMERS OF SCARLETT PERFUME ON TIKTOK SHOP Muhimmatur Rodhiyah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11660

Abstract

This study aims to analyze the effect of price and product variety on impulse buying through positive emotion among Generation Z consumers of Scarlett perfume on TikTok Shop. This study employed a quantitative approach using an explanatory research method. A total of 150 respondents were selected through purposive sampling. Data were collected using an online questionnaire distributed via Google Forms and analyzed using the Partial Least Square (PLS) method. The results indicate that price has a positive and significant effect on impulse buying, whereas product variety has no significant effect on impulse buying. In addition, price and product variety have positive and significant effects on positive emotion, which also positively and significantly influences impulse buying. Furthermore, positive emotion mediates the relationship between price and impulse buying, as well as between product variety and impulse buying among Generation Z consumers of Scarlett perfume on TikTok Shop. This study is expected to contribute to the marketing literature, particularly regarding impulse buying behavior among Generation Z in the digital era, and to provide practical insights for businesses in developing pricing strategies and product variety to enhance consumers' positive emotions and encourage impulse buying.
Modernisasi Taman Tanaman Obat Keluarga (TOGA) sebagai Upaya Revitalisasi Lingkungan dan Kesehatan Masyarakat Cahaya Gemilang Rahono Saputra; Arfaini Faaih; Mohammad Setyo Wardono; Mochammad Ardian Wirayudha; Alvina Elistya Rachmad; Syaibatul Ayuni; Violita Atika Putri; Adelia Putri Deviani; Atika Mar-Atush Sholihah; Muhammad Faizin; Bagas Susilo Putra; Fiki Andrean Pratama; Manzilah Ar Rohmah; Muhimmatur Rodhiyah; Mochammad Makful Amin; Intan Dwi Amelia; Achmad Rafiansyah Wahyudi Aziz
Nusantara Community Empowerment Review Vol. 4 No. 1 (2026): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/3bpqbx20

Abstract

Tanaman obat keluarga menjadi peranan penting dalam menjaga lingkungan dan kesehatan masyarakat jika dikelola dengan baik. Program kegiatan pengabdian ini dilaksanakan sebagai upaya menjawab permasalahan yang terjadi dikarenakan taman tanaman TOGA yang terbengkalai. Pengabdian masyarakat ini menggunakan pendekatan deskriptif kualitatif melalui metode studi kasus meliputi observasi, wawancara, diskusi kelompok dan dokumentasi. Analisis data dilakukan secara deskriptif dengan triangulasi sumber dan teknik guna menjaga validitas data. Hasil kegiatan menunjukkan bahwa taman TOGA yang awalnya terbengkalai berhasil dimodernisasi sehingga tertata dengan rapi, lebih indah dan bersih. Selain itu, modernisasi taman TOGA mencegah sarang nyamuk sekaligus meningkatkan kualitas lingkungan dan kesadaran kesehatan masyarakat. Family medicinal plants play an important role in maintaining the environment and public health if managed properly. This community service program was implemented as an effort to address the problems that arise due to neglected TOGA (herbal medicine) garden. This community service program uses a qualitative descriptive approach through a case study method, including direct observation, interviews, group discussions, and documentation. Data analysis was conducted descriptively with triangulation of sources and techniques to maintain data validity. The results of the activity show that the TOGA garden, which was initially neglected, has been successfully modernized so that it is neatly arranged, more beautiful, and clean. In addition, the modernization of TOGA gardens prevents mosquito nests while improving environmental quality and public health awareness.
Sosialisasi Legalitas Usaha Untuk Masa Depan UMKM Yang Berkelanjutan Manzilah Ar Rohmah; Muhimmatur Rodhiyah; Farah Fadiyah; Rachmawati Fidia; Elfi Haniatul Mahfiroh; Safira Khoirotunnisa; Nafia Ilhama Qurratu’aini
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 2 (2024): Juni : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i2.984

Abstract

This research explores the vital role of business legality in supporting the growth and sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through a combination of interview and direct observation approaches, we investigate the challenges faced by MSMEs in obtaining appropriate business legality and its impact on market access and financing. The findings indicate that a lack of understanding of the importance of business legality, complex licensing processes, and the need for specific requirements are major obstacles for MSMEs, especially those operating at the micro and small levels. Furthermore, we conclude that complete and legally valid business legality forms a solid foundation for the growth of MSMEs, enabling broader access to formal markets and financial resources. The approach of mentoring in obtaining the Business Identification Number (NIB) emerges as an effective solution in assisting MSMEs in overcoming challenges related to business legality. Comprehensive mentoring programs, ranging from education about the registration process to practical assistance in gathering required documents, provide much-needed support for MSMEs like Bu Siti in navigating complex registration processes. Evaluation and feedback, as well as effective information dissemination, also prove crucial in increasing MSMEs' awareness and understanding of licensing procedures and the benefits of having complete business legality. Thus, collaborative efforts from various parties can help create a more conducive environment for the growth of MSMEs in Indonesia.
Co-Authors Achmad Rafiansyah Wahyudi Aziz Adelia Putri Deviani Alvina Elistya Rachmad Arfaini Faaih Atika Mar-Atush Sholihah Bagas Susilo Putra Cahaya Gemilang Rahono Saputra Elfi Haniatul Mahfiroh Farah Fadiyah Fiki Andrean Pratama Intan Dwi Amelia Manzilah Ar Rohmah Mochammad Ardian Wirayudha Mochammad Makful Amin Mohammad Setyo Wardono Muhammad Faizin Nafia Ilhama Qurratu’aini Rachmawati Fidia Safira Khoirotunnisa Syaibatul Ayuni Violita Atika Putri