Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Agriwar Journal
Sudiarta
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Marketing Mix Analysis on Increasing Income of Floating Net Cage Farmers (Case Study in Kedisan Village, Kintamani) I Putu Andre Suryadana; Sudiarta; Agus Maha
Agriwar Journal Vol. 3 No. 2 (2023): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batur's Lake is a crucial resource for both tourism and fisheries, notably for fish farming using floating net cages (FNC). FNC cultivation represents a rapidly growing industry, playing a pivotal role in the local economy. This study, conducted in Kedisan Traditional Village, Kintamani, Bangli Regency, employs analytical methods, including Partial Least Square (PLS) and descriptive analysis, to examine the impact of marketing mix elements on the income of FNC fish cultivators. With a sample size of 60 participants from the target population of floating net cage fish cultivators in 2023, key findings include: The marketing mix elements (product, price, promotion, and place) exhibit a positive and significant effect on the income level of FNC fish cultivators. Among these elements, the product emerges as the most influential indicator affecting the income levels of fish cultivators. Following enhancements in the quality of marketing mix elements, the average income level of FNC fish cultivators increases to Rp. 19,000,000 (Nineteen million rupiah) or 93.33% per harvest. These results underscore the importance of effective marketing mix strategies in elevating economic outcomes for fish cultivators engaged in FNC farming around Batur's Lake.
Co-Authors Agus Maha I Putu Andre Suryadana