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The Impact Of The Jukung Hias Tanglong Festival On The Social - Economic Aspects And Community Cohesion In Banjarmasin, South Kalimantan Adista Anjar Diany
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/03hk7d83

Abstract

Festivals are activities organized to celebrate important things in individuals or groups that are bound by custom, culture, tradition and religion in an area or environment. The Jukung Hias Tanglong Festival is organized by the South Kalimantan Provincial Government in celebration of the province's anniversary. The festival aims to showcase the beauty of the river and Banjar culture. The study seeks to contribute to presents the impact of Jukung Hias Tanglong on socio-economic and how festival in the region engenders to community cohesion. A quantitative survey utilizing convenience technique was used to gather data from a sample of 160 residents. The sampling for this study was all residents who lived and participated in the festival, aged 18 years and above. SmartPLS 4 was used to analyze the nature of the research hypotheses. The findings revealed festival to have a positive and significant effect on community cohesiveness, social and economic to local community. This research also recommends improving festival management professionally through the concept of sustainable tourism. Future research can examine sustainable tourism in Banjarmasin or other areas.
The Influence of Local Cultural Values and Nostalgic Expectations on Consumer Purchasing Decisions of Lontong Orari Banjarmasin Adista Anjar Diany; Rika Yuliyanti
Maneggio Vol. 2 No. 3 (2025): Maneggio-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/rjped888

Abstract

Indonesia is a culturally diverse country where each region possesses unique cultural and culinary traits that shape the identity of its local communities. In Banjarmasin, one of the most popular traditional foods that has gained significant recognition and public favor is Lontong Orari. This research aims to investigate how local cultural values and nostalgic expectations influence consumer purchasing decisions toward Lontong Orari. The study employs a quantitative associative method with an explanatory approach. The population consists of consumers who have previously purchased and consumed Lontong Orari, using a sample of 100 respondents selected through purposive sampling. The data were analyzed using the Structural Equation Model (SEM) through the SmartPLS 3.0 software. Findings reveal that both local cultural values and nostalgic expectations significantly influence consumer behavior in making purchasing decisions. Local culture plays a crucial role in shaping consumer identity and preferences, while nostalgia triggers emotional connections that drive consumers to choose traditional foods like Lontong Orari. This study highlights the importance of integrating cultural and emotional elements into marketing strategies for traditional culinary products, especially in preserving regional identity and promoting local economic development through culinary heritage..  
The Utilization of Artifical Intelligence in Optimizing Digital Marketing Strategies in Start-Up Companies Adista Anjar Diany; Taqwa Sultan
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/dfx6dn62

Abstract

This study aims to analyze the use of artificial intelligence (AI) in optimizing digital marketing strategies in start-ups. The research uses a qualitative approach with case study methods in several startup business sectors, such as e-commerce and fintech. Data was obtained through in-depth interviews, observations, and documentation analysis. The results show that the application of AI contributes significantly in five main aspects, namely: (1) personalization of services and user experience, (2) budget efficiency and campaign optimization, (3) increased interaction with customers through chatbots, (4) implementation challenges in the form of limited human resources, high initial investment costs, and data privacy issues, and (5) adaptation strategies carried out by companies through collaboration with AI service providers,  internal training, as well as gradual technology investment. These findings confirm that AI has become a strategic instrument for start-ups to increase competitiveness, although its application still faces various limitations. This research contributes to the digital marketing literature by emphasizing the importance of a balance between the use of technology and adaptive strategies that are appropriate to the conditions of startups.
Perceived Luxury Value dan Pengaruhnya Terhadap Minat Beli Pada Restoran Mewah di Banjarmasin Kalimantan Selatan Adista Anjar Diany; Muhammad Risanta; Rika Yuliyanti
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2289

Abstract

Restaurants play a role as food providers for the community to fulfil basic human needs. The number of middle to upper class restaurants is also increasing, making companies have to focus on increasing the value of their products. Perceived luxury value is a concept that is an adaptation of customer perceived value. This study aims to determine the effect of functional value, hedonic value, financial value and social influence on purchase intention in luxury restaurants Banjarmasin. The sampling method is non-probability sampling, because the number of luxury restaurant consumers is unknown. The sampling technique was purposive sampling, with 140 respondents. Data analysis using the Structural Equation Model (SEM) method with SMARTPLS 4. Functional value and hedonic value have no significant effect on purchase intention. Meanwhile, financial value and social influence have a significant influence on consumer buying interest in Banjarmasin luxury restaurants. Future research can conduct research on luxury restaurants, especially in other areas, conduct research on other luxury services, and increase the number of respondents.
Sosial Media Influencer : Trust, Engagement, dan Credibility Terhadap Keputusan Pembelian Produk Kosmetik Merek Lokal Pada Generasi Milenial di Banjarmasin Adista Anjar Diany; Rika Yuliyanti
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.3165

Abstract

The remarkable advancement of social media technologies as a promotional platform has transformed influencers into key agents in shaping consumer behaviour, particularly noticeable among Millennials and Generation Z. In Indonesia, the rise of local cosmetic brands has been closely tied to the effectiveness of influencer marketing strategies in building consumer trust and engagement. This research seeks to examine how trust, engagement, and credibility of social media influencers affect the purchase decisions of Millennial consumers toward local cosmetic products in Banjarmasin. A quantitative research approach was employed using a non-probability sampling technique, specifically purposive sampling. The study involved 290 Millennial respondents in Banjarmasin who had previously purchased local cosmetic products based on influencer recommendations. This study utilized an online questionnaire for data collection, and the obtained data were analyzed using the PLS approach through SmartPLS version 3.0. The study concludes that building consumer trust and fostering active engagement between influencers and audiences are crucial strategies for enhancing purchase intentions toward local cosmetic brands. This highlights the importance of authenticity and emotional connection in influencer marketing for targeting Millennial consumers.
Pengaruh Literasi Keuangan dan Literasi Digital Terhadap Minat Mahasiswa Universitas Sari Mulia Menggunakan Bank Digital Rika Yuliyanti; Suzi Suzana; Adista Anjar Diany
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3674

Abstract

Digital banks emerged as a response from commercial banks to the development of information technology and people's lifestyles in the digital era. The existence of digital banks in Indonesia is demonstrated by the increase in digital bank users from 2021 to 2033 and is predicted to continue to increase until 2026. The development of the digital financial services industry can pose a threat to communities with minimal financial and digital literacy. The purpose of this study was to investigate the influence of financial and digital literacy on the interest of Sari Mulia University students in using digital banks. This study was quantitative, involving 100 respondents. Respondents were selected using simple random sampling techniques. Data were analysed using multiple linear regression techniques. Hypotheses were tested through F-tests and t-tests. The results of the study stated that financial literacy and digital literacy influenced the interest of Sari Mulia University students in using digital banks.
Pembekalan Calon Tenaga Kerja Pada Balai Latihan Kerja Barito Kuala Kalimantan Selatan Muhammad Risanta; Adista Anjar Diany; Meiske Kristin Lumanauw
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i1.2117

Abstract

Labour market competition is getting tighter due to the imbalance between the number of jobs and job seekers. This service aims to provide inadequate knowledge and skills at the youth level. The balance of hard skills and soft skills is the key to success in facing technological developments and globalisation. This activity consists of a series of trainings designed to provide hands-on experience to prospective workers. The expected results are increased self-confidence, strengthened understanding of skill combinations and career readiness.
Co-Authors Meiske Kristin Lumanauw Muhammad Risanta Rika Yuliyanti Rika Yuliyanti Suzi Suzana Taqwa Sultan