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All Journal Journal of Global Business and Management Review Journal of Economics, Management and Accounting (JEMA)
Supriadi Siagian
STIE- Professional Management College Indonesia
Economics, Econometrics & Finance Education

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PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI VARIABEL INTERVENING KEPUASAN PELANGGAN PADA ONLINE TRAVEL AGENT (OTA) AGODA (SURVEI PADA PENGGUNA AGODA) Supriadi Siagian; Free Antonius Simanjuntak
Journal of Global Business and Management Review Vol. 5 No. 2 (2023): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v5i2.8665

Abstract

Service quality is one way to meet customer needs and desires as well as the accuracy of delivery and realize customer expectations. By achieving customer satisfaction, customer loyalty can be created. The aim of this research is to find out directly whether service quality has a significant effect on customer loyalty through intervening customer satisfaction. The number of samples in this research was 105 samples. The sampling technique in this research was a non-probability sampling technique by determining respondents using purposive sampling with the conditional characteristics being customers who had used Agoda. And distribution of questionnaires is done online using Google Form. Measurements from the questionnaire were carried out using a Likert scale and data analysis techniques to measure the research variables used SPSS 23 software. The results of this research show that service quality has a significant effect on customer satisfaction (1). Service quality has a significant effect on customer loyalty (2). Customer satisfaction has a significant effect on customer loyalty (3). Service quality has a significant effect on customer loyalty through intervening customer satisfaction (4). Therefore, it is necessary to maintain the quality of service to customers so that customers remain loyal and feel satisfied with the products offered
The Effect Of Roa, Leverage, And Growth On Profit Quality (Case Study Of Property And Real Estate Companies Listed On The Indonesia Stock Exchange) Period 2020-2022 Supriadi Siagian
Journal of Economics, Management and Accounting (JEMA) Vol. 1 No. 02 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

This study aims to test ROA, Leverage , and Growth against Earnings Quality (case study on property and real estate companies listed on the Indonesia Stock Exchange for the period 2020-2022) . The population in this study is 1 3 property and real estate companies listed on the Indonesia Stock Exchange . This study used purposive sampling and obtained sample of 3 companies. The sample collection technique used purposive sampling method, namely taking research samples by paying attention to certain criteria based on research objectives. Data analysis using multiple linear regression with the help of SPSS software. The results of the determination coefficient test show that the Adjusted R2 value obtained is 0.834. The magnitude of the determination coefficient (R Square) is 0.870 or equal to 87%. This figure means that the variables ROA, Leverage , and Growth simultaneously have an effect on Profit Quality listed on the IDX in 2020-2022.
Co-Authors Free Antonius Simanjuntak