Mochamad Agung Wibowo
Universitas Pendidikan Indonesia

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Utilizing e-commerce platforms as a tool for online business practicum Mochamad Agung Wibowo; Deborah Juniar Debbi; Novti Nurlaila Ramadhanti
Curricula: Journal of Curriculum Development Vol 3, No 1 (2024): Curricula: Journal of Curriculum Development, June 2024
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/curricula.v3i1.63769

Abstract

In the rapidly advancing digital era, the role of e-commerce platforms in the business world cannot be ignored. In education, particularly at the vocational school (SMK) and higher education levels, instruction on e-commerce and online marketing is increasingly crucial. This is closely related to the need to equip students with skills and knowledge relevant to the ever-changing business landscape. This research aims to identify the utilization of e-commerce as a tool for online business practicum at SMK Pasundan 1 Bandung. The methodology employed is descriptive, using a quantitative approach. The study reveals an innovative concept that leverages e-commerce platforms for practical business learning at SMK Pasundan 1 Bandung. This approach signifies a vocational school business education breakthrough, emphasizing practical application in online business operations. Fortunately, after incorporating e-commerce as a learning tool, students are motivated to learn, and the study materials become more comprehensible at SMK Pasundan 1 Bandung. This utilization is expected to prepare students for the increasingly digital demands of the workforce.