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Hafied Cangara
Departemen Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Hasanuddin.
Social Sciences Other

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PEMANFAATAN PLATFORM MEDIA SOSIAL DALAM MERESPON KRISIS KOMUNIKASI: STRATEGI PUBLIC RELATIONS PT. PLN PADA KASUS PEMADAMAN LISTRIK SULAWESI SELATAN Irwanto Irwanto; Hafied Cangara
JURNAL BADATI Vol 6, No 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i1.1209

Abstract

The power outage in South Sulawesi has become a widely discussed case in the media today. Based on this case, it reflects the complexity of challenges faced by PT. PLN and the importance of a quick and coordinated response from Public Relations (PR) to manage the communication crisis that can influence the public's perception of the company. The author considers it crucial to conduct research related to the crisis conditions and crisis communication strategies to be undertaken by PR of PT. PLN. Public Relations of PT. PLN can leverage social media platforms as part of the PR strategy in responding to the communication crisis related to power outages in South Sulawesi. An exploratory qualitative methodology is employed. Data collection methods involve literature review, observation, and case studies. The utilization of social media in crisis communication, applying the STREMII (STREAM-ee) model by Stewart and Wilson, introduces a cyclical process for organizations as a reference when engaging in crisis communication using social media platforms. The six related elements of STREMII include: (a) social monitoring and listening, (b) targeting the right audience, (c) crisis response and conversation, (d) monitoring environmental conditions and evaluating outcomes, (e) interacting with consumers and the public, and (f) implementing necessary changes. 
ANALISIS PENGARUH TEKNOLOGI KOMUNIKASI DAN PERUBAHAN PRILAKU Dwi Surjadmodjo; Hafied Cangara
JURNAL BADATI Vol 6, No 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i1.1197

Abstract

The aim of this research is the influence of the use of communication technology and how communication technology influences human behavior with current communication technology. The descriptive method used in this research produces descriptive data in the form of written or spoken words and observations of people's behavior. In this case, researchers talk to sources through interviews. The data obtained in the form of notes, archives and documents required as secondary data were then collected by researchers. The collected results were compiled thoroughly and methodically after undergoing qualitative analysis. Data triangulation was then used to verify the accuracy of the data. The advancement of information and communication technology is a trend that cannot be reversed. Many aspects of human life have progressed in the era of globalization. Therefore, general knowledge about this technology is necessary for society as a whole to transition into the era of globalization. Without ethics and understanding, it is difficult to utilize technology to improvepeople's lives.
Co-Authors Dwi Surjadmodjo Irwanto Irwanto