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All Journal Jurnal Ilmu Sosial dan Humaniora INJECT Interdisciplinary Journal of Communication
Atalia Praratya
Universitas Widyatama
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Tanggapan Pemilih Pemula terhadap Pesan Pendidikan Politik pada Film “Kejarlah Janji” Jelang Pemungutan Suara Pemilu 2024 Studi Kasus Siswa SMKN 5 & SMAN 10 Bandung Kenmada Widjajanto; Atalia Praratya
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.7018

Abstract

One year before the 2024 General Election, the General Elections Commission (KPU) released a politically educational film entitled “Kejarlah Janji” directed by the renowned filmmaker Garin Nugroho. The film is presented in a comedy-drama genre, portraying the intricacies of village head elections and conveying numerous political moral messages. Specifically, the KPU targeted the screening of “Kejarlah Janji” to first-time voters by organizing joint viewing events at various schools and universities across Indonesia. This article aims to examine the responses of first-time voters, in this case students of SMKN 5 and SMAN 10 Bandung, toward the moral messages conveyed in the film “Kejarlah Janji”, as well as to assess their knowledge regarding the 2024 General Election. To analyze this phenomenon, the author employs a descriptive qualitative approach based on the Social Judgment Theory, which assumes that individuals categorize messages they receive into three possible attitudes: acceptance, rejection, or non-commitment. The results of the qualitative data analysis indicate that first-time voters, specifically students of SMKN 5 Bandung, perceive both positive and negative moral messages from the film and tend to accept these moral messages. However, the film’s moral messages do not appear to correlate with first-time voters’ knowledge or awareness of the voting procedures. Some participants admitted that they lacked understanding regarding the voting process in the 2024 General Election. These findings suggest that the moral messages of “Kejarlah Janji” can be effectively received by first-time voters, yet they do not necessarily enhance their procedural knowledge of the election.
Digital Hybridity and Ecological Advocacy in Wayang Motekar as a Cultural Communication Strategy Atalia Praratya; Diah Sri Rejeki; Ibrahim Adi Surya; Della Dwinanti Sumpena
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6282

Abstract

Traditional Indonesian performing arts have faced the challenge of low youth participation in the digital era, raising questions about cultural continuity. This research investigates the application of strategic communication to contemporary Wayang Motekar, a modernist version of Sundanese puppet theatre through which traditional cultural messages are conveyed to digital-native participants. The data were collected through 14 semi-structured interviews (with creators, production teams, cultural observers, and audiences), 8 live performances, and a systematic analysis of digital material from YouTube and Instagram. Three interlinked strategic dimensions were identified. 1) Message planning or the strategic recontextualization of environmental philosophy, which was framed in Sundanese as part of contemporary sustainability discourse, 2) media selection that included video-mapping, projection systems, and platform-differentiated digital distribution; and 3) participatory delivery methods focusing on aesthetic-emotional co-creation rather than didactic instruction. This successful process of cultural communication is facilitated by symbolic-aesthetic involvement, multimodal translation between media platforms, and the positioning of the audience as super-active sense-makers, strategically moving strategic communication theorizing from organization to the sphere of cultural performance. While Wayang Motekar has succeeded in presenting traditional arts as contemporary and can be accepted by the younger generation, it is a matter of fact that success depends on the capability of digital technology literacy among youths, the availability of digital infrastructures, and socio-economic conditions. The study develops an overarching theoretical framework that conceptualizes aesthetic hybridity as instrumental communication, which allows for the empirical identification of the persistence of traditional modes of knowledge, considering digital change.
Co-Authors Della Dwinanti Sumpena Diah Sri Rejeki Ibrahim Adi Surya Kenmada Widjajanto