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Putu Yudi Setiawan
Universitas Udayana, Jimbaran, Indonesia
Social Sciences

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External Factors That Affect Operational Performance: A Conceptual Model Development for Pharmaceutical Drug Wholesalers Companies in Bali, Indonesia Komang Agus Satria Pramudana; Ni Nyoman Kerti Yasa; Ni Wayan Ekawati; Putu Yudi Setiawan
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.45188

Abstract

Pharmaceutical distributor companies or also known as PBF (Pharmaceutical Drug Wholesalers) play an important role in the distribution of pharmaceutical products in Indonesia. Without the role of PBF, the drug will not reach the patients from the manufacturer. The PBF appointed by the manufacturer to distribute the product, has operational performance targets that must be achieved. However, like other businesses, PBF operational performance is also affected by external factor, such as the Covid-19 pandemic.  The purpose of this study was to analyze the impact of external factors, those are: Covid-19 pandemic, government regulations and the intensity of competition on the operational performance of PBF in Bali. This study uses the literature review method. Data analysis in the literature review involves compiling and presenting findings from various data sources that have been collected. The result of this research is a conceptual model that synergizes sales strategy and operational control as mediating and moderating variables to minimize the negative impact of external factors on operational performance. This research is expected to contribute to the field of strategic management, particularly related to the supply chain of pharmaceutical products.
Antecedents of Competitive Advantage and Its Consequences on Business Performance IA Cynthia Saisaria Mandasari; I Ketut Rahyuda; Ni Wayan Ekawati; Putu Yudi Setiawan
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.67811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the popular economy sectors that play an important role in advancing Indonesia's economy. The high number of MSMEs in Indonesia certainly increases the competition among MSMEs. Thus, to survive, MSMEs need continuous improvement in their Business Performance. This study aims to analyze the antecedents of competitive advantage and their consequences for business performance moderated by live streaming commerce. The method of writing scientific articles is by using qualitative methods and literature studies or library research. Reviewing theories and reviewing literature books that are in accordance with the theories discussed. The results of this study indicate that Entrepreneurial marketing has a positive and significant effect on business performance. E-commerce adoption has a positive and significant effect on business performance. Entrepreneurial marketing has a positive and significant impact on competitive advantage. E-commerce adoption has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on business performance. Live streaming commerce moderates the influence of entrepreneurial marketing on business performance. Live streaming commerce moderates the effect of e-commerce adoption on business performance. Competitive advantage mediates the effect of entrepreneurial marketing on business performance. Competitive advantage mediates the effect of e-commerce adoption on business performance.
Co-Authors I Ketut Rahyuda IA Cynthia Saisaria Mandasari Komang Agus Satria Pramudana Ni Nyoman Kerti Yasa Ni Wayan Ekawati