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All Journal Transformasi Manageria: Journal of Islamic Education Management
Mochamad Aziz
Universitas 17 Agustus 1945 Surabaya
Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Harga Terhadap Niat Berkunjung Ulang dengan Kepuasan Pelanggan Sebagai Variabel Intervening pada kebun Binatang Surabaya Mochamad Aziz; Siti Mujanah; Achmad Yanu Alif Fianto
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 1 (2024): Transformasi Manageria: Journal of Islamic Education Management (inPress)
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i1.6859

Abstract

Service quality is one of the things that triggers repeat visit intentions to tourist attractions. This study investigates the effect of service quality and price on customer satisfaction. It also investigates whether customer satisfaction is a good mediator. This study conducted a survey on tourists at the Surabaya Zoo. Using purposive sampling method with sample criteria are tourists who have visited at least 2 times, 94 respondents were obtained. The data was then analyzed using Structural Equation Modeling. The findings show that service quality and price contribute positively to customer satisfaction. The study also proved that customer satisfaction mediates the relationship between service quality and price on tourists' repeat visit intention. This study contributes to understanding consumer behavior using the framework of customer satisfaction and revisit intention in tourism service objects, which can also be applied to other general companies.
Co-Authors Achmad Yanu Aliffianto Siti Mujanah