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Tabitha Bianca
Universitas Kristen Indonesia
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Analisis Visual Konten Instagaram Kopi Kenangan dalam Membentuk Customer Engagement Tabitha Bianca
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3782

Abstract

Currently, social media is the most searched media in the world, especially in Indonesian. According to a report published by Hootsuite in 2022, there are data on active social media users in Indonesia with 4.62 billion users. This research focuses on Kopi Kenangan, a food and beverage company that focuses on the coffee industry chain with a grab-and-go concept. Currently, Kopi Kenangan is a food and beverage company that is very popular with Indonesian people. Kopi Kenangan has an Instagram account with the account name (@kopikenangan.id). The descriptive method used in our research provides descriptive results and in-depth explanations. Secondary data is used as a data source.
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