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All Journal Horizon: Indonesian Journal of Multidisciplinary Jurnal Cendekia Ilmiah
Andre Yanto
Sekolah Tinggi Ilmu Ekonomi YAPAN
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Personal Branding untuk Digital Entrepreneurship: Pendekatan untuk Membangun Reputasi dan Memenangkan Pasar Siti Masruroh; Andre Yanto; Ewaldus Siuk
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3950

Abstract

Teknologi digital memungkinkan para wirausahawan untuk mengakses pasar global, mengurangi biaya operasional, dan memanfaatkan berbagai alat online untuk pemasaran, penjualan, dan manajemen bisnis.Personal branding telah menjadi aspek kritis dalam bisnis digital saat ini. Artikel ini bertujuan untuk menganalisis strategi personal branding yang efektif untuk digital entrepreneurship dengan fokus pada membangun reputasi dan memenangkan pasar. Melalui penelitian kualitatif, kami mengidentifikasi faktor- faktor yang mempengaruhi pembentukan personal brand yang kuat, seperti penggunaan media sosial, konten yang relevan, interaksi dengan audiens, dan keaslian diri. Selain itu, kami juga membahas pentingnya diferensiasi dalam personal branding dan bagaimana memanfaatkan keunikan diri untuk memenangkan pasar yang kompetitif. Hasil penelitian kami menunjukkan bahwa personal branding yang efektif dapat meningkatkan keterlibatan dan kepercayaan konsumen, menghasilkan pengaruh positif pada penjualan dan pertumbuhan bisnis. Dalam era digital yang terus berkembang, strategi personal branding yang kokoh menjadi kunci keberhasilan untuk digital entrepreneurship.
Pengaruh Rekrutmen, Seleksi, dan Pengembangan Sumber Daya Manusia Terhadap Kinerja Karyawan pada PT Tangan Kita Berkarya Andre Yanto; Rifki Suwaji
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6479

Abstract

Effective human resource management is a key factor in improving employee performance and maintaining company competitiveness, especially amidst the demands of increasingly dynamic work environments. Problems frequently faced by companies relate to inaccurate recruitment processes, suboptimal selection processes, and unsustainable human resource development, resulting in low employee performance. Based on these conditions, this study aims to analyze the influence of recruitment, selection, and human resource development on employee performance at PT Tangan Kita Berkarya. This study uses a quantitative approach with a survey method through the distribution of questionnaires to employees. The collected data were analyzed using multiple linear regression with the help of SPSS, after first undergoing validity, reliability, and classical assumption tests. The results show that recruitment and selection each have a positive and significant effect on employee performance. Human resource development also has a positive and significant effect and is the variable with the strongest contribution to performance improvement. Simultaneously, these three variables have a significant effect on employee performance. These findings indicate that improving employee performance requires integrated human resource management, from the recruitment process to continuous employee development.
Co-Authors Ewaldus Siuk Rifki Suwaji Siti Masruroh