Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal J-CEKI
Wulan Satriana
Universitas Ma’soem
Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pemasaran Marketing Mix (7P) Terhadap Penjualan Online dalam Meningkatkan Minat Beli : Studi Kasus pada UD. Kiripik Cawu Hasti Pramesti Kusnara; Wulan Satriana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.4069

Abstract

The aim of this research is to determine the implementation of UD's marketing strategy. Kiripik.Cawu on sales in increasing buying interest, knowing the supporting and inhibiting factors in marketing strategies at UD. Kiripik.Cawu on sales in increasing buying interest and finding out the effectiveness of implementing UD's marketing strategy. Kiripik.Cawu on sales in increasing buying interest. Data analysis uses qualitative descriptive methods and marketing strategies use the marketing mix strategy (7P). The results of this research indicate that UD. Kiripik.Cawu has implemented a marketing mix strategy, namely Product, Price, Promotion, Process, people, Place and physical evidence, Products produced by UD. Kiripik.Cawu has various variations so that it can suit consumer tastes. implementing pricing strategies, UD. Kiripik.Cawu can compete with other product businesses because it offers affordable prices. UD. Kiripik.Cawu is effective in marketing products and increasing production and sales while maintaining product quality, price and innovative product variations.
Co-Authors Hasti Pramesti Kusnara