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All Journal Human Capital Development J-CEKI
Chatarina Yunita Tarigan
Universitas Asa Indonesia
Humanities Social Sciences Other

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Pengaruh Presepsi Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Restaurant Greyhound Summarecon Bekasi Muhammad Fathur Rachman; Chatarina Yunita Tarigan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the simultaneous or partial influence between price perception variables (X1), product quality (X2) and service quality (X3) on customer satisfaction variables (Y). In this study, 100 respondents were collected using the purposive sampling method to conduct validity and reliability tests. To find out whether there is a partial or simultaneous influence, . The results showed that three independent variables had a simultaneous influence on the dependent variable: price perception, product quality and service quality. Partially, there are 3 independent variables that affect the dependent variable, namely price perception with a GIS value of 0.000 < 0.05, product quality with a GIS value of 0.000 < 0.05, service quality with a GIS value of 0.005 < 0.05 on customer satisfaction, and simultaneously stated significantly with a value of 0.000 < 0.05.
Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah di PT Bank Central Asia Izhar Ismail Dano Dasim; Chatarina Yunita Tarigan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.4118

Abstract

The aim of the research is to identify whether Customer Relationship Management and Service Quality influence Customer Loyalty through Customer Satisfaction at PT Bank Central Asia. A total of 185 respondents were collected, and the technique used was purposive sampling using the SmartPLS 3.0 program. In this research, the methodology used is quantitative and descriptive. The population of this research is customers who make transactions at PT Bank Central Asia. The results of this research identify that Customer Relationship Management has a significant effect on Customer Satisfaction, Customer Relaitonship Management has a significant effect on Customer Loyalty, Customer Satisfaction has a significant effect on Customer Loyalty, Service Quality has a significant effect on Customer Satisfaction, Service Quality has a significant effect on Customer Loyalty, Customer Relationship Management has a significant influence on Customer Loyalty through Customer Satisfaction and Service Quality has a significant influence on Customer Loyalty through Customer Satisfaction.
Co-Authors Izhar Ismail Dano Dasim Muhammad Fathur Rachman