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All Journal Human Capital Development Jurnal Cendekia Ilmiah
Chatarina Yunita Tarigan
Universitas Asa Indonesia
Humanities Social Sciences Other

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Pengaruh Presepsi Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Restaurant Greyhound Summarecon Bekasi Muhammad Fathur Rachman; Chatarina Yunita Tarigan
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the simultaneous or partial influence between price perception variables (X1), product quality (X2) and service quality (X3) on customer satisfaction variables (Y). In this study, 100 respondents were collected using the purposive sampling method to conduct validity and reliability tests. To find out whether there is a partial or simultaneous influence, . The results showed that three independent variables had a simultaneous influence on the dependent variable: price perception, product quality and service quality. Partially, there are 3 independent variables that affect the dependent variable, namely price perception with a GIS value of 0.000 < 0.05, product quality with a GIS value of 0.000 < 0.05, service quality with a GIS value of 0.005 < 0.05 on customer satisfaction, and simultaneously stated significantly with a value of 0.000 < 0.05.
Pengaruh Customer Relationship Management dan Kualitas Pelayanan terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah di PT Bank Central Asia Izhar Ismail Dano Dasim; Chatarina Yunita Tarigan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.4118

Abstract

The aim of the research is to identify whether Customer Relationship Management and Service Quality influence Customer Loyalty through Customer Satisfaction at PT Bank Central Asia. A total of 185 respondents were collected, and the technique used was purposive sampling using the SmartPLS 3.0 program. In this research, the methodology used is quantitative and descriptive. The population of this research is customers who make transactions at PT Bank Central Asia. The results of this research identify that Customer Relationship Management has a significant effect on Customer Satisfaction, Customer Relaitonship Management has a significant effect on Customer Loyalty, Customer Satisfaction has a significant effect on Customer Loyalty, Service Quality has a significant effect on Customer Satisfaction, Service Quality has a significant effect on Customer Loyalty, Customer Relationship Management has a significant influence on Customer Loyalty through Customer Satisfaction and Service Quality has a significant influence on Customer Loyalty through Customer Satisfaction.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, BRAND IMAGE TERHADAP KEPUASAN PELANGGAN Muhammad Daffa Mediansyah; Chatarina Yunita Tarigan
Human Capital Development Vol 12 No 3 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of product quality, price perception, and brand image on customer satisfaction of Martabak Pecenongan 78 Pinang Ranti branch, East Jakarta. This study uses a quantitative approach with a survey method, where respondents are selected using purposive sampling techniques , namely consumers who have made purchases more than twice. The number of respondents was 100 people. Data were analyzed using multiple linear regression with the help of SPSS 26 software. The results of the study show that product quality and price perception have a positive and significant effect on customer satisfaction. Meanwhile, brand image does not have a significant effect and instead shows the direction of negative influence. Simultaneously, these three variables were able to explain 86.7% of the variation in customer satisfaction. These findings confirm the importance of maintaining product quality and setting competitive prices. Although the brand image has not shown a significant influence, it is still necessary to strengthen the brand image to support positive perception and customer loyalty in the future. This research provides strategic insights for the development of culinary businesses based on customer satisfaction
PENGARUH GAYA HIDUP, CITRA MEREK DAN FREE GIFT TERHADAP KEPUTUSAN PEMBELIAN DI BOOST JUICE BARS SUMMARECON MALL BEKASI Rosdiana Naila; Chatarina Yunita Tarigan
Human Capital Development Vol 12 No 3 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to analyze the effect of lifestyle, brand image, and free gifts on purchase decisions at Boost Juice Bars Summarecon Mall Bekasi. Using a quantitative approach and accidental sampling of 100 respondents, data were analyzed through multiple linear regression with SPSS 26. Results show that lifestyle and brand image significantly influence purchase decisions, while free gifts do not have a partial effect. However, when tested simultaneously, the three variables showed a significant influence on purchase decisions, indicating that lifestyle, brand image and free gifts have a major impact on shaping consumer purchasing decisions
Co-Authors Izhar Ismail Dano Dasim Muhammad Daffa Mediansyah Muhammad Fathur Rachman Rosdiana Naila