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All Journal Dinasti International Journal of Education Management and Social Science Indonesian Community Journal
PA Andiena Nindya Putri
ITB Stikom Bali, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Penggunaan Aplikasi Mobile Edukasi Keuangan: Mempermudah Akses Informasi dan Peningkatan Literasi Keuangan Masyarakat PA Andiena Nindya Putri; Gayatri Nahdiyah Husen; Budi Prijanto; Kurniasih Setyagustina; Pandu Adi Cakranegara
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4232

Abstract

Literasi keuangan yang rendah menjadi masalah sosial yang perlu ditangani dengan solusi inovatif. Penggunaan aplikasi mobile dalam kegiatan pengabdian kepada masyarakat di ITB Stikom Bali pada November 2023 memberikan kontribusi signifikan dalam meningkatkan pemahaman keuangan masyarakat. Melalui aplikasi ini, informasi keuangan menjadi lebih mudah diakses, sementara konten edukasi yang interaktif meningkatkan minat belajar. Fitur kalkulator investasi, pelacak pengeluaran, dan notifikasi pasar keuangan juga mendukung praktik keuangan yang bijaksana. Meskipun demikian, tantangan keamanan data dan aksesibilitas perlu terus diatasi. Kolaborasi antara lembaga keuangan, pemerintah, dan penyedia teknologi menjadi kunci untuk memaksimalkan dampak positif aplikasi mobile dalam meningkatkan literasi keuangan secara menyeluruh.
Digital Marketing Trends and Their Effectiveness in Reaching Gen Z Consumers PA Andiena Nindya Putri; Yenni Kurnia Gusti; Loso Judijanto; Renny Lubis; Bekti Utomo
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3338

Abstract

In the evolving landscape of digital marketing, understanding the preferences and behaviors of Generation Z (Gen Z) is crucial for businesses aiming to engage this tech-savvy demographic. This article conducts a comprehensive literature review to explore current digital marketing trends and assess their effectiveness in reaching Gen Z consumers. Drawing from a wide array of sources, the study examines key trends such as social media marketing, influencer collaborations, personalized content, and interactive experiences. The review highlights that Gen Z values authenticity, immediacy, and interactivity, with platforms like TikTok, Instagram, and YouTube playing pivotal roles in their digital consumption. Additionally, the article discusses the importance of mobile optimization and the growing influence of ephemeral content in capturing Gen Z's short attention span. The findings suggest that marketers must adopt a multi-faceted approach, leveraging data analytics and real-time engagement strategies to resonate with this dynamic cohort. This review provides valuable insights for marketers seeking to refine their digital strategies and build meaningful connections with Gen Z consumers.
Co-Authors Bekti Utomo Budi Prijanto Cakranegara, Pandu Adi Gayatri Nahdiyah Husen Kurniasih Setyagustina Loso Judijanto Renny Lubis Yenni Kurnia Gusti