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Penggunaan Aplikasi Mobile Edukasi Keuangan: Mempermudah Akses Informasi dan Peningkatan Literasi Keuangan Masyarakat PA Andiena Nindya Putri; Gayatri Nahdiyah Husen; Budi Prijanto; Kurniasih Setyagustina; Pandu Adi Cakranegara
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4232

Abstract

Literasi keuangan yang rendah menjadi masalah sosial yang perlu ditangani dengan solusi inovatif. Penggunaan aplikasi mobile dalam kegiatan pengabdian kepada masyarakat di ITB Stikom Bali pada November 2023 memberikan kontribusi signifikan dalam meningkatkan pemahaman keuangan masyarakat. Melalui aplikasi ini, informasi keuangan menjadi lebih mudah diakses, sementara konten edukasi yang interaktif meningkatkan minat belajar. Fitur kalkulator investasi, pelacak pengeluaran, dan notifikasi pasar keuangan juga mendukung praktik keuangan yang bijaksana. Meskipun demikian, tantangan keamanan data dan aksesibilitas perlu terus diatasi. Kolaborasi antara lembaga keuangan, pemerintah, dan penyedia teknologi menjadi kunci untuk memaksimalkan dampak positif aplikasi mobile dalam meningkatkan literasi keuangan secara menyeluruh.
Digital Marketing Trends and Their Effectiveness in Reaching Gen Z Consumers PA Andiena Nindya Putri; Yenni Kurnia Gusti; Loso Judijanto; Renny Lubis; Bekti Utomo
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3338

Abstract

In the evolving landscape of digital marketing, understanding the preferences and behaviors of Generation Z (Gen Z) is crucial for businesses aiming to engage this tech-savvy demographic. This article conducts a comprehensive literature review to explore current digital marketing trends and assess their effectiveness in reaching Gen Z consumers. Drawing from a wide array of sources, the study examines key trends such as social media marketing, influencer collaborations, personalized content, and interactive experiences. The review highlights that Gen Z values authenticity, immediacy, and interactivity, with platforms like TikTok, Instagram, and YouTube playing pivotal roles in their digital consumption. Additionally, the article discusses the importance of mobile optimization and the growing influence of ephemeral content in capturing Gen Z's short attention span. The findings suggest that marketers must adopt a multi-faceted approach, leveraging data analytics and real-time engagement strategies to resonate with this dynamic cohort. This review provides valuable insights for marketers seeking to refine their digital strategies and build meaningful connections with Gen Z consumers.
Cryptocurrency Volatility and Risk Management Strategies in Emerging Financial Markets PA Andiena Nindya Putri; Delfian Zaman; Muhammad Sujai; M. Joni; Fitriningsih Amalo
Journal of Accounting and Finance Management Vol. 7 No. 2 (2026): Journal of Accounting and Finance Management (May - June 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v7i2.3233

Abstract

This study examines cryptocurrency volatility and evaluates risk management strategies within emerging financial markets using a systematic literature review approach. Cryptocurrencies have gained significant attention as alternative financial assets; however, their extreme price volatility presents substantial risks, particularly in markets characterized by weak institutional frameworks and limited financial literacy. This research synthesizes findings from 45 scholarly sources published between 2008 and 2025, focusing on the determinants of volatility, market characteristics in emerging economies, and the effectiveness of various risk management approaches. The results indicate that cryptocurrency volatility is primarily driven by speculative trading, investor sentiment, regulatory uncertainty, and macroeconomic shocks. These factors are further amplified in emerging markets due to structural limitations such as underdeveloped regulations, low institutional participation, and unstable capital flows. In terms of risk management, strategies such as hedging and GARCH-based volatility modeling are found to be more effective compared to traditional methods like diversification and Value-at-Risk, which show limited reliability under extreme market conditions. The study also highlights the significant role of behavioral and regulatory factors in influencing market stability. Furthermore, a critical research gap is identified, namely the limited focus on emerging financial markets in existing literature. The findings suggest the need for context-specific risk management frameworks, improved regulatory policies, and enhanced financial literacy to support sustainable cryptocurrency adoption.