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All Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) ENDLESS : International Journal of Future Studies
Erika Nurmartiani
Universitas Sangga Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Customer Value in Improving Indihome Customer's Trust in West Java Erika Nurmartiani
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES Vol. 5 No. 3 (2022): ENDLESS : International Journal of Future Studies
Publisher : Global Writing Academica Researching & Publishing

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Abstract

The problem facing by IndiHome since this product launched in West Java, is from January 2018 until December 2019 can not reach sales target. There is a decrease in the number of subscribers from 2018 to 2019. Such conditions indicate a decrease in the level of customer trust towards IndiHome products that are allegedly relate to customer value. So, this study aims to examine the influence of customer value on indiHome customer trust in West Java. The research is conducted by using quantitative method. The population is all indiHome customers in West Java. This research is dominated by Quantitative Research, namely a research design that approaches empirical studies to collect, analyze, and display data in numerical form and try to accurately measure something (Cooper & Schindler, 2006). The unit of analysis and observation in this research is IndiHome customer in Bandung City. The observation is conducted in a cross section/one shoot time horizon, meaning that information or data collected directly empirically at one time that is at the end of year 2019. So based on the above description then the population is IndiHome customer in Bandung city, and sample size was taken randomly as many as 50 customers taken in a number of INDIHOME service plaza spread in Bandung. The hypothesis is tested by using Partial Least Square (PLS). The result shows that customer value significantly affect on the increasing customer trust. So the results of this study provide implications to the management of PT Telkom as a reference in an effort to increase customer trust through the efforts to increase customer value.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian pada Zoya Bandung Erika Nurmartiani
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3375

Abstract

Penelitian dilakukan untuk mengetahui bagaimana kualitas produk, citra merek dan keputusan pembelian. Serta bagaimana pengaruh kualitas produk dan citra merek terhadap keputusan pembelian pada Zoya Bandung. Variabel independen dalam penelitian ini terdapat 2 yaitu kualitas produk dan citra merek, sedangkan untuk variabel dependen terdapat 1 yaitu keputusan pembelian. Faktor-faktor yang diuji dalam penelitian ini adalah kualitas produk dan citra merek sebagai variabel independen, sedangkan untuk keputusan pembelian sebagai variabel dependen. Metode penelitian yang digunakan dalam penelitian ini adalah metode analisis deskriptif serta analisis verifikatif. Populasi dalam penelitian ini adalah konsumen yang telah melakukan pembelian di Zoya Bandung. Teknik penentuan sampel yang digunakan pada penelitian ini yaitu probability sampling dengan teknik simple random sampling. Yang mana jumlah sampel dalam penelitian ini adalah orang-orang telah melakukan pembelian di Zoya Bandung sebanyak 97 konsumen. Sedangkan metode analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan taraf signifikansi sebesar 10%. Program dan aplikasi yang digunakan untuk melakukan analisis dan pengolahan data yaitu 0000000666 menggunakan IBM Statistical Package For Social Sciences (SPSS) Version 25.
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