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All Journal Journal of Management and Business Jurnal Manajemen dan Bisnis
Rania Ariqah Yasir
Universitas Trisakti
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Faktor Penggunaan Kosmetik Halal Di Kalangan Muslim Generasi Z Salsabila Rosalia Said; Rania Ariqah Yasir; Robert Kristaung
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 1 (2024): Edisi Mei 2024 - Agustus 2024
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v3i1.1293

Abstract

Penelitian ini meneliti faktor penggunaan kosmetik halal di kalangan Muslim Generasi Z dengan menggunakan metode analisis deskriptif dan pendekatan kuantitatif. Data primer dikumpulkan melalui kuesioner yang disebarkan melalui Google Forms kepada individu yang memenuhi kriteria, yaitu mereka yang menggunakan kosmetik halal dalam tiga bulan terakhir dan termasuk dalam Generasi Z. Sebanyak 180 responden dijadikan sampel dan dianalisis menggunakan Structural Equation Modeling (SEM) dengan program AMOS, serta diuji kelayakannya melalui uji goodness of fit. Temuan penelitian menunjukkan bahwa attitude, perceived behavioral control, dan religiusitas memiliki pengaruh yang signifikan terhadap purchase intention. Namun tidak ditemukan pengaruh yang signifikan antara subjective norm terhadap purchase intention yang artinya subjective norm tidak mempengaruhi keputusan konsumen untuk membeli produk kosmetik halal. kesimpulan dalam penelitian ini untuk semakin tinggi nilai sikap, kontrol perilaku dan religiusitas akan semakin meningkatkan niat membeli konsemen dalam membeli kosmetik halal.
Persepsi Penggunaan Kosmetik Halal di Kalangan Muslim Generasi Z Salsabila Rosalia Said; Rania Ariqah Yasir; Robert Kristaung
ManBiz: Journal of Management and Business Vol 3 No 3 (2024): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.7176

Abstract

This study focuses on the perception of halal cosmetics use for Muslim generation z. This study uses a descriptive analysis research method with a quantitative approach. This study uses primary data with data collection carried out by distributing questionnaires to respondents who meet the criteria, namely individuals who use halal cosmetics in the last 3 months and individuals who are included in generation Z. The questionnaire was distributed via Google Forms. The sample used in data processing was 180 respondents who were analyzed using the Structural Equation Modeling (SEM) analysis unit with the AMOS program and also tested the goodness of fit model to test its feasibility. The conclusion obtained from this study is that there is a positive influence between attitude and purchase intention, there is a positive influence between perceived behavioral control and purchase intention, and there is a positive influence between religiosity and purchase intention. However, other results revealed that there was no positive influence between subjective norms and purchase intention.
Co-Authors Robert Kristaung Salsabila Rosalia Said