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All Journal Jurnal Wacana Ekonomi Journal of Economics and Management Scienties
Rivaldi Arissaputra
Universitas 'Aisyiyah Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Examining Muslim’s Boycott Behaviour toward Online Gambling Products: The Roles of Religious Beliefs, Product Judgment, and Digital Marketing Interactions Rivaldi Arissaputra; Maisa Azizah Asmara; Tias Eka Saputra
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.355

Abstract

This study examines Muslim consumers’ boycott behaviour toward online gambling products by integrating religious beliefs, product judgment, and digital marketing interactions within a structural model. Although online gambling is explicitly prohibited in Islamic teachings, its prevalence in Indonesia continues to increase, indicating a gap between religious values and actual consumer behaviour. Using a quantitative approach, data were collected from 310 Muslim respondents in West Java through an online survey and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that religious beliefs and product judgment have a significant positive effect on boycott behaviour. Furthermore, digital marketing interactions play a significant mediating role in the relationships between religious beliefs and boycott behaviour, as well as between product judgment and boycott behaviour. These findings indicate that exposure to digital marketing content does not merely influence acceptance of online gambling but can also intensify consumer resistance when the product conflicts with moral and religious values. This study contributes to the literature on Muslim consumer behaviour by highlighting the interaction between moral values, cognitive evaluation, and digital marketing dynamics in shaping boycott decisions toward prohibited products.
Mendorong Perilaku Ramah Lingkungan di Kalangan Wisatawan Melalui Pengalaman Lingkungan dan Ikatan Terhadap Tempat dengan Memperkuat Kepedulian Lingkungan dalam Pariwisata Alam di Nusa Tenggara Barat Pandu Sapto Desmantyo; Rochmah Dewi Suryani; Rivaldi Arissaputra; Sarah Sentika
Jurnal Wacana Ekonomi Vol 25 No 3 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i3.43693

Abstract

The growth of nature-based tourism in Indonesia has not been accompanied by a corresponding improvement in visitor environmental behaviour, creating a persistent gap between tourism expansion and ecological sustainability. This study examines the relationships among Experiencescape, Place Attachment, Environmental Concern, and Environmentally Responsible Behaviour (ERB) among tourists visiting nature-based destinations in Nusa Tenggara Barat (NTB), Indonesia. Using a quantitative verificative design, data were collected from 266 respondents through purposive sampling and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with 5,000 bootstrapping resamples. The results confirm that Experiencescape significantly influences Place Attachment, and that Place Attachment positively drives ERB. However, Experiencescape did not directly influence ERB, indicating that behavioural change operates through emotional mediation rather than direct experiential stimuli. Environmental Concern significantly moderated the Experiencescape–Place Attachment relationship in a negative direction, suggesting that environmentally conscious visitors apply more critical evaluative standards to the experiential environment. Environmental Concern did not significantly moderate either the Experiencescape–ERB or Place Attachment–ERB relationships. These findings highlight that fostering deep emotional bonds between tourists and natural destinations is more effective than relying on experiential quality alone to promote responsible environmental behaviour. Destination managers and policymakers in NTB are encouraged to prioritise ecologically authentic and interpretive experiencescape designs that strengthen place attachment as an indirect pathway to sustainable visitor conduct.
Co-Authors Maisa Azizah Asmara Pandu Sapto Desmantyo Rochmah Dewi Suryani Sentika, Sarah Tias Eka Saputra