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All Journal Dinasti International Journal of Education Management and Social Science
Nurul Inayah
Islamic State University of North Sumatra
Education

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Marketing Strategy Product Financing Mitraguna Benefits in Attracting Customer Interest in Shariah Bank Indonesia (BSI Kcp Kisaran) Nadya Namora Hutabarat; Nurul Inayah; Nursantri Yanti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2628

Abstract

The marketing strategy for Mitraguna Berkah financing products at Bank Syariah Indonesia (Bsi Kcp Kisaran) involves a marketing mix which includes Product, Price, Promotion and Place. The research methodology used in this research is the library research method which is supported by SWOT analysis. This research was carried out by collecting articles and scientific papers related to Mitra Guna financing products at Bank Syariah Indonesia KCP Kisaran and conducting a SWOT analysis to determine strengths, weaknesses, opportunities and threats in developing a marketing strategy plan. Mitra Guna's financing products have advantages such as fixed installments, take over from other banks, a maximum term of 15 years, and payroll and non-payroll financing. Bank Syariah Indonesia KCP Kisaran sets competitive margins and flexible financing ceilings. Strategic place in the center of Kisaran City with modern facilities. Promotion is carried out through outreach, brochures, sponsorship and advertising to increase public awareness.
Analysis of the Shariah Marketing Strategy in Increasing the Number of Micro Servers Customers at Sharial Bank Indonesia (KCP Aek Kanopan) Ana Pahira Sipahutar; Tuti Anggraini; Nurul Inayah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2630

Abstract

In the microfinance marketing strategy of Bank Syariah Indonesia (BSI KCP Aek Kanopan), the marketing mix consists of products, prices, promotions, locations, people, processes, and physical evidence. For this research, the methodology is qualitative, and a data descriptive approach is used. Officials working in the MRM Team Manager section of Bank Shariah Indonesia were interviewed and documented. Microfinance marketing strategies can generate more clients for Sharia Bank Indonesia KCP Aek Kanopan by using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Microfinance offers competitive margins ranging from fifteen million to two hundred million, and a settlement period of between three and sixty months. With modern facilities, it is strategically located in the heart of Aek Kanopan. Promotion is done through socialization, brochures, banners, and social media to raise public awareness.
Co-Authors Ana Pahira Sipahutar Nadya Namora Hutabarat Nursantri Yanti Tuti Anggraini