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All Journal Dinasti International Journal of Education Management and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan
Bawa Mulyono Hadi
Akademi Sages, Surabaya, Indonesia
Economics, Econometrics & Finance Education

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Promoting Semanggi Surabaya as an Icon and Tourist Attraction of Surabaya City Bawa Mulyono Hadi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2697

Abstract

The purpose of this research is to promoting Semanggi Surabaya as an icon and tourist attraction in the city of Surabaya. The research design is a case study. Data collection techniques include observation, interviews, and documentation. Data analysis is conducted using the Miles Huberman method. Promoting Semanggi Surabaya as an icon and tourist attraction in the city of Surabaya signifies an effort to enrich its cultural identity. By highlighting the beauty and uniqueness of clover as a symbol representing fertility, peace, and luck, Surabaya expands the awareness of tourists regarding its hidden natural tourism potential. This initiative not only promotes the beauty of the local nature but also strengthens the local community's pride in their cultural heritage. The conclusion emphasizes the importance of preserving and promoting local cultural elements as a strategy to enhance the tourism industry of a city while fostering awareness of the significance of environmental preservation and cultural identity in the rapidly advancing context of globalization.
Doritos Product Marketing Innovation Based on Doritos Flat Life on TikTok Social Media to Increase Sales Achmad Taufiq; Bawa Mulyono Hadi; Daniel Pandu Mau
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.834

Abstract

Innovative product marketing is essential in increasing sales in today's digital age, especially through social media platforms such as TikTok. This research aims to analyse the marketing strategy used by Doritos in the campaign, as well as evaluate its impact on product sales and audience engagement. The research method used is qualitative with data collection techniques through in-depth interviews, content analysis, and consumer surveys. The results revealed that using TikTok as a marketing platform was effective in increasing brand awareness and sales. The campaign successfully created high engagement through hashtag challenges, collaboration with influencers, and organic content. A 30% increase in sales in the first month of the campaign, as well as positive engagement levels from TikTok users, showed that this marketing approach was effective. The implication of this research is the importance of understanding the audience and adapting to the dynamics of social media platforms to achieve success in digital marketing.
Co-Authors Achmad Taufiq Daniel Pandu Mau