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All Journal Dinasti International Journal of Education Management and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Bawa Mulyono Hadi
Akademi Sages, Surabaya, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Promoting Semanggi Surabaya as an Icon and Tourist Attraction of Surabaya City Bawa Mulyono Hadi
Dinasti International Journal of Education Management and Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2697

Abstract

The purpose of this research is to promoting Semanggi Surabaya as an icon and tourist attraction in the city of Surabaya. The research design is a case study. Data collection techniques include observation, interviews, and documentation. Data analysis is conducted using the Miles Huberman method. Promoting Semanggi Surabaya as an icon and tourist attraction in the city of Surabaya signifies an effort to enrich its cultural identity. By highlighting the beauty and uniqueness of clover as a symbol representing fertility, peace, and luck, Surabaya expands the awareness of tourists regarding its hidden natural tourism potential. This initiative not only promotes the beauty of the local nature but also strengthens the local community's pride in their cultural heritage. The conclusion emphasizes the importance of preserving and promoting local cultural elements as a strategy to enhance the tourism industry of a city while fostering awareness of the significance of environmental preservation and cultural identity in the rapidly advancing context of globalization.
Doritos Product Marketing Innovation Based on Doritos Flat Life on TikTok Social Media to Increase Sales Achmad Taufiq; Bawa Mulyono Hadi; Daniel Pandu Mau
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.834

Abstract

Innovative product marketing is essential in increasing sales in today's digital age, especially through social media platforms such as TikTok. This research aims to analyse the marketing strategy used by Doritos in the campaign, as well as evaluate its impact on product sales and audience engagement. The research method used is qualitative with data collection techniques through in-depth interviews, content analysis, and consumer surveys. The results revealed that using TikTok as a marketing platform was effective in increasing brand awareness and sales. The campaign successfully created high engagement through hashtag challenges, collaboration with influencers, and organic content. A 30% increase in sales in the first month of the campaign, as well as positive engagement levels from TikTok users, showed that this marketing approach was effective. The implication of this research is the importance of understanding the audience and adapting to the dynamics of social media platforms to achieve success in digital marketing.
Development of Local Culinary Innovation to Support Cultural Tourism and the Creative Economy in Mojokerto Regency Achmad Taufiq; Bawa Mulyono Hadi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 4 (2026): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i4.1212

Abstract

The local culinary potential in Mojokerto Regency has a close relationship with the cultural heritage and history of Majapahit, but its utilization as part of cultural tourism and creative economy development still needs to be strengthened. This research identifies the local culinary potential of Mojokerto and develops an integrative model that connects culinary, cultural heritage, tourism experience, and destination competitiveness. The research uses a qualitative descriptive approach with a case study design. Data were obtained through in-depth interviews, field observations, and document analysis involving culinary MSME actors, local government, cultural communities, tourism destination managers, and tourists in Mojokerto Regency. Data were analyzed using thematic analysis. The research results show that Mojokerto has strong local culinary potential, supported by the richness of Majapahit’s culture and history. Based on informants’ perspectives, six main themes are seen as playing a role in supporting local culinary development, namely product and process renewal, packaging innovation, digital marketing, cultural storytelling, and multi-stakeholder collaboration. The novelty of this research lies in the integrative model that positions local culinary potential as the foundation for development, then connects it with the strengthening of tourism experience, destination image and competitiveness, and the growth of the regional creative economy. This model shows that the integration of local culinary, cultural heritage, tourism experience, and digital marketing can become a strategic approach to strengthen the competitiveness of cultural tourism destinations sustainably.
Co-Authors Achmad Taufiq Mau, Daniel Pandu