Hasyim, Hasyim
Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Medan

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MEMBANGUN KINERJA PEMASARAN MELALUI MARKETING KNOWLEDGE COMPETENCE DAN MARKETING NETWORKING Hasyim, Hasyim
JURNAL PLANS Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Medan

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Abstract

This research is done based on research result differences ( research gap ) and differences of discussion focus about orientation of entrepreneurial and influence of knowledge interest and also company capability to marketing performance. Besides, there are also research problem about tightening of emulation in hand made clothes industry specially at small scale industry in Semarang city which’s owning local market so that push brooding company to be more ahead in formulating strategy to improving its performance. Some condition and factor above were importance to be checked empirically and analyzed. Therefore the practitioner / owner in hand made clothes industry can obtain fact to support their exist in market, so the formulated strategy earn more accurate. This research is done by taking research object at small scale hand made clothes industry in Semarang, amounting to 170 company with its population element that is manager / owner. Sampling technique that used is purposive sampling. Amount of determined responder as research sample is 100 people. Analysis technique that used to interpret and analyze data in this research is technique of Structural Equation Model (SEM) of software package of AMOS. Result of examination proven hypothesis that factor entrepreneurial orientation and knowledge of market become positive effect of marketing capability and marketing performance. It is mean high significance of each other variables. As for model which is raised in this research can be accepted posed at by index according to where value of GFI 0,900, value of chi-square 87,987, probability value 0,084, value of TLI 0,965 and value of CFI 0,973, all have up to standard although value of AGFI 0,853 accepted by marginal. Keywords :  Entrepreneurial Orientation, Marketing Knowledge Competence, Marketing Capability, Marketing Networking, Performance
Effect of Work Experience and Work Placement on Employee Performance in Companies PT. Hadji Kalla at Makassar Hasyim, Hasyim
Patria Artha Management Journal Vol 2, No 2 (2018): Patria Artha Manajemen Journal
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.612 KB) | DOI: 10.33857/pamj.v2i2.162

Abstract

This study aims to determine and analyze the influence of work experience on employee performance in the company PT. Hadji Kalla in Makassar and to find out and analyze the influence  of work placements on employee performance at PT. Hadji Kalla in Makassar. The analytical method used in this study is the Multiple Regression analysis method. Research data was obtained from employees of PT. Hadji Kalla in Makassar. The research approach is an explanatory causal approach.The results show that work experience has a direct influence on employee performance. Work experience possessed by employees will be able to help employees in carrying out their duties so as to improve employee performance, and work placements have a positive and significant effect on employee performance in the company PT. Hadji Kalla in Makassar, meaning that employee performance can increase if influenced by employee work placements